The birth of an industry is generated with the huge profits, most of which must go through the initial stage, the competition stage, and the mature stage. When the market's competition matures, that is, the industry's profits are comparable to those of other industries, and the industry is mature. This is the law of the development of the industry and the growth path of the stationery industry.
The formation of the stationery industry was probably in the late 1980s and early 1990s. It was the transition from the department store industry to the transition from a planned economy to a market economy. The stationery industry seems to be inconspicuous in the eyes of Chinese entrepreneurs, but the stationery industry has become the fastest-growing and perfect industry in China's light industry. The annual sales of China's stationery and office stationery market exceeds 100 billion yuan.
At the beginning of the development of stationery, there were fewer domestic manufacturers, and the products depended more on imports, and the demand continued to increase. With the development of the national economy, the stationery industry has changed from simple consumption in the past to current full-scale consumption, and the demand for stationery by enterprises and individuals has become more and more mature.
According to domestic newspaper reports, the capacity of China's stationery market has exceeded 100 billion yuan. In recent years, the development of the stationery market has reached double digits. With the development of the domestic economy, the improvement of the purchasing power of the Group will further accelerate the development of this industry.
If the development of the stationery industry is divided into the primary stage, the competition stage, and the mature stage, the stationery industry has entered the stage of competition, and the competition mode has shifted from single competition to service, management, and shopping environment. Faced with a wide variety of stationery, consumers have more choices, and the influx of foreign competitors (such as the French brand Maped in Kunshan), the competitive pressure of the entire market continues to strengthen, the future competition will also More cruel.
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