The brand name, product name, description text, advertisement text, and text information such as manufacturer, company or distribution unit on the product package reflect the essence of the package. When designing packaging, these words must be considered as part of the overall package design.
The text design points on the packaging are as follows.
(1) The text is concise. Real, vivid, easy to read and easy to remember.
(2) Text design should reflect the attributes of the contents of the package.
(3) The overall design style of writing and packaging should be harmonious.
(4) The text design should be full of era-feeling and regionality.
5. Symbol design
In addition to the above four elements, the packaging composition uses some other symbols. Some are related to transportation, such as moisture-proof, earthquake-proof, anti-inverted, waterproof and other Storage and transportation signs; some are about the use of safety, such as safety signs; some are about commodity categories, such as green environmental signs, recyclable signs, etc.: there is also convenience Product identification circulation, such as bar codes.
Symbol design can be considered from the following aspects.
(1) The printing size must conform to the national standard. If the bar code is printed, it should be changed within the range of 0.80-2.09 times the basic size (37.29mmx26.26mm).
(2) The colors of various symbols must conform to national standards and be consistent with the overall design style.
(3) For different packaging, the location of various symbols is not the same. To access the relevant information, be sure to be foolproof.
(4) The color of the product package can be accepted by its consumer.
(5) The color design should conform to the hobby and habit of color in different sales regions.
(6) The color design should be consistent with the texture and texture of the packaging materials used.
The text design points on the packaging are as follows.
(1) The text is concise. Real, vivid, easy to read and easy to remember.
(2) Text design should reflect the attributes of the contents of the package.
(3) The overall design style of writing and packaging should be harmonious.
(4) The text design should be full of era-feeling and regionality.
5. Symbol design
In addition to the above four elements, the packaging composition uses some other symbols. Some are related to transportation, such as moisture-proof, earthquake-proof, anti-inverted, waterproof and other Storage and transportation signs; some are about the use of safety, such as safety signs; some are about commodity categories, such as green environmental signs, recyclable signs, etc.: there is also convenience Product identification circulation, such as bar codes.
Symbol design can be considered from the following aspects.
(1) The printing size must conform to the national standard. If the bar code is printed, it should be changed within the range of 0.80-2.09 times the basic size (37.29mmx26.26mm).
(2) The colors of various symbols must conform to national standards and be consistent with the overall design style.
(3) For different packaging, the location of various symbols is not the same. To access the relevant information, be sure to be foolproof.
(4) The color of the product package can be accepted by its consumer.
(5) The color design should conform to the hobby and habit of color in different sales regions.
(6) The color design should be consistent with the texture and texture of the packaging materials used.
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