With the increasing number of consumer-selectable products, consumers’ vision is gradually expanding, and consumers will increasingly care about the added value of products.
From the R&D of packaging technology alone, we can find that in the shopping malls, supermarkets, cosmetics specialty stores, we can find that Korean cosmetics are very user-friendly in the design of bottles. All are considered by consumers and they are easy to use.
When consumers do not realize that cosmetic bottles are also an element that enhances brand value and their own taste, cosmetic bottles may not appear to be so important in the determinants of the competitiveness of enterprises. With the generalization of cosmetics bottle technology, consumers The breadth of the selection of cosmetic bottles will increase, and this will make marketing research and development less effective.
This should also prove that "development (packaging) is the basis." In this sense, Chinese cosmetics companies are "thinking in times of peace."
This also requires Chinese cosmetics companies to embark on such a path in the development of cosmetics bottles: cosmetics bottles from non-custom to custom. Of course, this is a gradual process. At the same time, most of the costs of the company are wasted on advertising.
Cosmetic bottles from the non-custom to the custom road, but also reflects the needs of consumers where: from the pursuit of the value of cosmetics itself, to pay attention to the added value of cosmetics, and then the pursuit of brand value, of course, the "brand value" is to be quoted Because it is basically maintained by advertising.
The added value of the product starts with the "cosmetic bottle." “Cosmetic bottles†is a shadow of R&D. To a certain extent, cosmetics sell as packaging.
A cosmetics industry person bought a bottle of cosmetics from South Korea and wanted to imitate the packaging of the cosmetics. Although the appearance can be imitated, the material of the cosmetics bottle can't imitate because the quality is not as good as it is in China. The package material.
How do you make up for the shortcomings of R&D?
In the R&D development, it is necessary to increase the post-integration process and optimize the cosmetics bottle process.
Plastic Food Tray,Plastic Catering Trays,Plastic Food Serving Trays,Plastic Container Tray
EVER GREEN(ZHEJIANG)NEW MATERIAL CO., LTD / KUNSHAN GREENPACK CO.,LTD , https://www.zjchangjingpack.com