The advent of digital printing machines has made many people in the printing industry deeply aware of the impact of technological progress and industrial development on the printing industry. It is undeniable that we have entered the digital age, and on-demand printing, short-run printing, and computer-to-plate making have all entered the market quickly.
The advent of digital printing machines once frightened the traditional offset printing, as if the new and the old have only alternated. Some people say that the technology of digital printing is not mature enough; some people say that the market of digital printing needs to be developed; some people say that the current models cannot guarantee reliability and production efficiency, and the cost of operation and service is high. Are these the problems? This is the suspicion of the industry, and is also a problem that many manufacturers attach great importance to.
Beijing Renjiao Fangcheng Color Printing Factory purchased the Heidelberg DI-46 digital printing machine in 1998. As a pioneer in the market, what do they think of the digital printing market and their personal experience, may be inspiring and helpful to everyone . A few days ago, the author visited Hao Li, the manager of Fangcheng Color Printing Factory. The following is the interview record.
Q: Why did you buy a digital printing machine?
Hao: The main reason for buying a digital printing machine is lack of experience. I am not from the background of dry printing. I have more ideal things in my mind and less pragmatic things. I think that the directness of DI can replace the entire printing process. Driven by directness and comprehensiveness. However, the time, place, and environment of using DI are very important. My company does not use it well, and it cannot be said that other users are the same. It may be good to change a time, place and environment.
Question: What is the main reason why you feel dissatisfied in use?
Hao: Mainly because of the poor reliability of the equipment, there are many problems. During the first year of this equipment, the maintenance engineers have to repair every week. There are dozens of documents for maintenance only. If there are many failures, the cost will naturally be high, and the consumables of DI itself are also expensive.
Q: Can I use domestic consumables?
Hao: Domestic consumables are currently not available in China.
Q: What is the market situation for digital printing presses? How adaptable?
Hao: The cost and speed of printing are the key issues. Digital printing machines do not have an advantage over traditional machines. In particular, the current pre-press, printing and post-press socialization work closely together to shorten the time and shorten the distance through the service, and it is more professional and organized. In addition, quality, printing range, consumables and other factors also affect the adaptability of the DI market.
Q: How about factory sales and after-sales service?
Hao: After-sales service is generally good. But there is such a feeling: before selling the machine, it is good to say that the conditions are good, and everything will do. After selling, the original promise was tightened step by step. It turned out that the leaders and sales staff who sold our company's DI were gone. It makes some problems poor continuity and difficult to communicate.
Q: What do you think of the traditional printing market?
Hao: In the traditional printing market, with the improvement of the electronic degree of traditional printing presses, the application of digitalization, and the socialization of various process links, the prospects of professional division of labor are optimistic, reminding everyone that technological progress is good, but tailoring should be considered. Especially in the current fierce competition in the printing industry, do not let your head get hot. Don't be small and complete, my opinion is: everyone should talk more about cooperation. The current vicious competition is short-term and aimed at domestic manufacturers, and some manufacturers will disappear in a few years. It is better to cooperate early than to fight with oneself at least. Do n’t waste your years of accumulation at least. You ca n’t win the battle by spending money alone. After 20 years of reform and opening up, you have only accumulated about ten years. Please cherish.
Q: What do you think of the development of digital printing?
Hao: The prospects for the development of digital printing are good, but it still needs time and understanding, and it cannot be separated from the development of traditional printing. The two are mutually reinforcing and must not be discussed individually. Moreover, the printing object and printing range are a wide market. In the next few years, with the overall progress of printing technology, it may be impossible to distinguish between traditional and modern.
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