[Wu Chaorong]: Our Emperor Sanitary Ware has a history of 17 years. Our products have four characteristics: First, our products are rich in color. The main substrate of Emperor Sanitary Ware is acrylic. Acrylic is a special kind of plexiglass. It is processed through strict multi-channel processing. Acrylic materials have many advantages such as high brightness, rich color and easy cleaning and repair.
Second, our products are water-saving and environmentally friendly. The relationship between bathroom products and water is very close. With the strengthening of water-saving awareness, people pay more and more attention to the water-saving nature of sanitary products. Our Emperor Sanitary Ware has been committed to providing quality products for 17 years, so I also spent a lot of money. Great energy in the research and development of low-carbon environmentally friendly products.
Third, our product line is rich. We produce products that meet different levels of consumption to meet the diverse consumer needs of consumers.
Fourth, our products are personalized. After 80s and 90s, it will gradually become the main force in the bathroom market. They are the generations with individuality, and the aesthetic tastes of bathroom products are also different. Our differentiated products are in line with the current consumer market.
Responding to changing consumer demand with constant quality
[Reporter]: During the National Day, many bathroom products are slogans of low-cost promotion to attract consumers. What do you think of this phenomenon?
[Wu Chaorong]: The sanitary market is popular for price wars. I think this is a normal market phenomenon. Enterprises need to constantly develop, and small enterprises will choose to fight price wars when resources are insufficient. This is the stage that many enterprises need to experience.
When the accumulation is deep enough, the company has more room for development, and there are more and better strategies.
[Reporter]: Consumers are becoming more rational. When purchasing home products, not only consider the price, but also consider other factors. Do you think that if companies want to seize the market, what should be done?
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