Hamleys China CEO Tian Hong accompanied President Liang to visit

Hamleys China's first flagship store is located at Sanpu International Plaza, Xinjiekou Business Circle, Nanjing. After landing in China, Hamleys continues to adhere to the traditional advantages of paying attention to consumer needs, high-quality store design, and creating interactive scenes. It is well received by consumers and also drives considerable sales through experience.

Nanjing Hamleys flagship store opened

Under the guidance of the relevant national ministries and commissions, the China Toys and Baby Products Association has been committed to the role of “safety commitment brand” by demonstrating the role of the “safety commitment brand” through activities such as the “Brand Self-discipline China” charity event and the “Play Expo”. Consumers popularize the concept of safe consumption and the concept of parenting in education.

In the future, the association and Hamleys will carry out in-depth cooperation in the aspects of “safety brand commitment” promotion, consumer health family life concept guidance, and platform resource sharing.

China Toys and Baby Products Association:

Founded in 1986, China Toys and Baby Products Association is the only national toy and baby products industry association in China. It is the only legal representative of the Chinese toy industry designated by the Chinese government in the International Toy Industry Council. It is also the government. , the spokesperson of the Chinese toy and baby products industry recognized by enterprises, media and consumers.

Hamleys introduces:

Founded in 1760, Hamleys is 258 years old and is the oldest and most recognizable toy retailer in the world. Different from traditional toy stores, Hamleys focuses on interaction and experience, is committed to the dynamic display of toys, and creates a highly energetic atmosphere for children to interact and play. Currently, Hamleys has 127 stores worldwide and operates in nearly 30 countries. On October 1, 2016, Hamleys China's first flagship store settled in Nanjing. On December 23, 2017, Beijing Hamleys Wangfujing flagship store opened. It has 5 floors and covers an area of ​​10,700 square meters. It is the global single area of ​​Hamleys so far. The biggest store.

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