Beijing takes the lead in piloting furniture for trade-in
On the 1st, the furniture replacement program was finally unveiled. As its first pilot city, Beijing will launch a one-month pilot. It is understood that 16 stores of 5 companies participated in this project. Individual consumers purchase 4 kinds of new furniture including cabinets, sofas, beds, tables and chairs in the pilot furniture sales enterprises, and deliver the furniture with old furniture. A subsidy of 10% of the sales price, of which the maximum amount of subsidy for a single piece of furniture can reach 1,000 yuan.
As soon as this news came out, many investors began to get excited. Yesterday, the reporter saw in the shares of Meike (600337) that for the furniture trade-in activities, some investors said that this latest furniture welfare activities will be able to pull the company's performance, and future performance growth is worth looking forward to.
Meike shares, Yihua Wood (600978) are not involved yet
The reporter called the investor relations department of Meike Co., Ltd. yesterday, but the company's telephone has been in the state of no answer. Subsequently, the reporter called the Meikemeijia Beijing Lize store, the store staff told reporters that they did not receive the company's old trade-in notice, "At present we are not participating in this pilot event, but will participate in the future, but also look at the company Arrangement of aspects." The customer service staff of Meikemeijia in Beijing also told reporters that it has not received any news from the company to participate in furniture trade-in.
Subsequently, the reporter called the Mei Kemeijia Huaihai store on the South Road of Tibet in Huangpu District. The store staff said that Beijing has begun to implement the pilot work of replacing the furniture with the old one. It seems that the trade-in activities of the Shanghai furniture market should not be far away. “Although there are no rules in the furniture market in Shanghai, if the pilot situation in Beijing is good, Shanghai’s furniture trade-in should be followed soon.â€
In addition, the staff of the Investor Relations Department of Yihua Wood said in an interview with this reporter yesterday that the company has not participated in the furniture trade-in activities in Beijing for the time being. “Now the company is also negotiating this promotion, the future. Whether or not to participate in the company will be considered." The staff also said that if the company is also involved in furniture trade-in activities in the future, this will boost the company's product sales to a certain extent.
Affected by real estate regulation
The performance of listed companies in the furniture industry is not good
It is worth noting that this year, the performance of Meike has been not ideal. Among them, the company's net profit growth has been deteriorating since the first quarterly report. According to the data of the company's third quarterly report, Meike shares realized a total operating income of 1.834 billion yuan from January to September this year, a slight increase of 4.01% year-on-year; the company's net profit in the first three quarters was not even reached, only 81.4259 million yuan was realized. The decline was nearly doubled, with a drop of 93.86%.
The performance of Yihua Wood is relatively good. According to the company's third quarterly report, the company achieved a total operating income of 2.47 billion yuan in the first three quarters of this year, a year-on-year increase of 35.06%. From January to September this year, the company achieved a net profit of 259 million yuan. The year-on-year increase was 24.20%.
However, analysts of Everbright Securities (601788) believe that Yihua Wood's third-quarter performance has risen sharply, mainly because the furniture exported by the company was delayed until the third quarter due to customs clearance at the end of June this year; Customs double A qualification, speed of customs clearance, part of the export revenue that was confirmed in the fourth quarter was confirmed in the third quarter.
Future participation in trade-in
Will enhance the performance of listed companies
Analysts at BOC International said that due to the impact of domestic real estate regulation and control policies, the real estate-related furniture industry in the A-share market was also partially implicated. However, if the future trade-in activities of the furniture market can be carried out smoothly, it can stimulate consumers' consumption level of furniture. These are undoubtedly good news for furniture-listed enterprises. The company's product sales can be better improved at this time. At the same time, it can also drive the performance growth of the company to a certain extent.
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