On September 2, 2017, the Fuxian Lake Sports Tourism Industry Forum held a discussion on Yuxi’s sports tourism industry among the experts, scholars, government officials, and practitioners at the Banyan Tree Resort in Fuxian Lake.
Associate Professor of Management, Department of Leisure Sports, Chengdu Sport University, Yang Qiang:
The State Sports General Administration and the National Tourism Administration signed the Cooperation Agreement on Promoting the Integration and Development of Sports Tourism as early as May 2016. Since then, the two sides jointly issued and issued the National Tourism Administration and the State General Administration of Sports on the development of sports tourism. "Guiding Opinions" strongly advocate sports tourism. At present, the development of China's sports tourism is still in its infancy and the market size is small. China's sports tourism accounts for only 5% of the total size of the tourism industry (about 170 billion yuan), which is far lower than the proportion of 25% in the developed countries. With the development of China's sports tourism industry, the proportion of sports tourism in the future will reach 25%, and the total value of tourism industry will reach 4 trillion yuan. In the future, the scale of sports tourism in China can reach 1 trillion yuan, and the market prospect is broad.
Yuxi City Tourism Development Committee main any Xuefeng:
Yuxi City has strong local characteristics in the growth of sports tourism output value. With water as the center, the development of water sports programs is the highlight of Yuxi tourism. Relying on the advantages of water resources in Fuxian Lake, the company developed and built sailing and swimming, cycling around the lake, running, walking, sea fishing, beach volleyball and other running and leisure tourism products, creating a blue Fuxian Lake sports and leisure belt. The triathlon is green consumption, and the superposition of land and water sports is consistent with the ecological characteristics of Fuxian Lake. At present, Fuxian Lake has closed many mines, hotels, and restaurants in order to protect this pool of lake water. The Yuxi Municipal Government welcomes triathlons to fall to Fuxian Lake.
Zhang Ling, Chairman of Shanghai Datong Sports:
With an altitude of 1,750 meters above Fushen Lake, coupled with impeccable water quality and a spring-like climate, it is difficult to find a matchmaking holiday resort in the world. At present, in addition to the Fuxianhu Datietie 113 Triathlon Competition, Shanghai Datong Sports also made use of the summer vacation in advance and conducted a national small iron man summer camp at the Hilton Hotel in Fuxian Lake. In the future, Shanghai Datong Railway will also establish a triathlon training center near Fuxian Lake to attract long-term domestic and foreign triathlon fans to train and travel in Xianhu Lake.
Yuxi City Sports Bureau Director Li Jiafu:
Yuxi will open the door to welcome green companies to invest in Xianhu, and welcomes sports brands to settle in Fuxian Lake. During the following roundtable discussion, all the guests discussed on the issue of cooperation between the government, the company, and the market. The consensus was that the trillion-dollar market for the sports industry was not given by the government, but the gold brought by the market. mine. No.46 document of the State Council was promulgated for 3 years. The emerging sports industry needs government-led cultivation, and companies need to understand the government rules, regulate the mode of operation, and highlight cultural characteristics. Only the government, the enterprise, and the market can work together to create a truly well-known brand event and shake up the trillion-dollar gold industry in the sports industry.
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