Packaging design should pay attention to the principle of environmental friendliness

Environmental friendliness has become an important design principle in actual product packaging design. This principle focuses on the entire life cycle of packaging materials and products, including the possible harm to the environment during the manufacturing and use of packaging materials and products, and the ease of recycling and utilization of packaging waste. It can be predicted that in this year's market competition, environmentally friendly packaging will have a strong vitality and a huge space for development, and packaging harmful to the environment will gradually be eliminated.

The packaging of various types of goods can be divided into their use and purpose. They can be divided into transport packaging and sales packaging. The most important function of the product is first of all to protect the functions of the goods and to achieve a proper degree of packaging, which is to satisfy the effective protection function of the goods. Under the premise of this, we strive to use as few packaging materials as possible to ensure the economic cost of packaging. From this point of view, any form of over-packaging and over-weak packaging is all that should be avoided in the packaging design.

The result of excessively weak packaging design will cause the increase of the breakage rate of the goods in the circulation process. It is an effort to avoid them, and it is not allowed to cut corners and materials in the packaging, thereby causing damage to the social resources through selfish interests. However, the negative effect of overpacking is also very obvious. The consequence of this is that it not only wastes resources, but also increases the amount of solids in discarded packaging, and increases the environmental load.

In recent years, overpackaging in the cosmetics, health supplements, and food industries has prevailed. This is due to misconceptions among packaging designers. They are unilaterally pursuing the goal of attracting consumers by increasing the packaging grade and increasing the size of packaging containers. It can even increase the selling price.

Although there are certain truths in “people want to dress and makeup, Buddha wants gold makeup”, although consumers may sometimes choose products based on the grade of the product or the size of the packaging container, after a consumption practice, it will be obvious that the packaging container will be felt psychologically. There is an imbalance in the value of goods and interior products. In today's advocacy and popular intellectual consumption, when people pay more and more attention to environmental protection, packaging designers should attach great importance to environmental friendly principles of packaging design.

Source: PACK.CN