From March 7th to 10th, 2012 (Spring) Shenzhen International Home Textiles and Home Decoration Exhibition will be held at the Shenzhen Convention and Exhibition Center. The exhibition will innovate and integrate the famous wallpapers and wallpapers, and launch the overall solution of home soft decoration, leading the trend of domestic big homes, driving the domestic consumption of home textiles, and taking the new era of home consumption fashion, showing the development of China's home soft decoration. view.


It is reported that this exhibition brings together more than 1,000 exhibitors from China, the United States, Europe, Japan, South Korea and other countries and regions. The exhibition area is as high as 100,000 square meters. The import hall has exceeded the scale of 15,000 square meters. Shenzhen Convention and Exhibition Center The exhibition halls are all open, creating the highest in history. The exhibits cover a wide range of home textile fabrics (accessories), curtain fabrics, sunshade products, home accessories, wallpapers, art furniture, textile machinery, etc. It is an industry event where home textile fabric brands compete for competition.


The Shenzhen International Home Textiles Exhibition not only has a collection of international home textile fabrics, but also a well-known domestic textile and fabric company. It will focus on the Chinese textile fabric products that have reached the world's advanced level, including high-tech fiber materials, advanced craftsmanship, and fashionable design. Complete variety, exquisite production, perfect matching, exquisite decoration, pleasing display, outstanding brand image, modern marketing model, personal and thoughtful service. The entire exhibition has been reviewed for the achievements of the national textile industry in the 30 years of reform and opening up. The squares involved in the review are not only the famous cloth brands in Guangdong, Xinhongye, Molik, Zhida, Dajing, Xindongxing, Yuanzhicheng, Te Nai, Jinhua, Xinhualong, Opel, etc., as well as Zhejiang famous brands Yulong, Cloth Tiger, Hongshanyu, Kelida, Otans, Hexin, Aike, Dicheng, Biya, Shengyu, Qingcai Bali, Xi'an Bao Sheng Huating, Jiangsu Yinglunmeijia, etc. The imported fabric square is composed of Hua Jun Xing, Yu Da, Zhi Sheng, You Yi Fashion, Changdi Space, Ying Shi Shi Jia, Ying Lu Mei Jia, Hong Kong True Color International, etc. In the theme of home accessories, Gao Gao, Da Ming Tang, Sha Meng Li, the day after tomorrow, Florentina and other domestic first-line brands made a heavy debut; wallpaper theme will include Xinli, Yahua, Kowloon, Run Wanda and other well-known enterprises; and shade high-end brands, such as Guangdong Chuangming, Dalian Dongli, Dalian Xinfeng, Shanghai Blind, Xi'an Zhongyang and other enterprises will also attend this exhibition.


For the participating brands, Shenzhen International Home Textiles Fabric & Home Decoration Exhibition is both a platform and a window, which not only helps the industry to integrate and improve the cooperation and cooperation in all aspects of the industry chain, but also truly reproduces the stage of industrial development. .


At the exhibition, many large enterprises have invested heavily in building their brand image and brand promotion, demonstrating their strength. At the same time, they have also focused on launching new brands with individuality and taste for specific consumer groups; and small achievements in the market. Growth brands strive to maximize their brand identity.

On the one hand, Shenzhen International Home Textiles Exhibition has built a platform for many local home textile brands. More and more enterprises have gradually expanded their popularity through this platform, from small to large, from weak to strong, and embarked on the fast lane of brand development. . At the same time, every adjustment of the company itself, every improvement of the image, every progress of the brand seems to rely on this efficient and fast and wide-ranging exhibition platform to better connect with the market, and finally realize the further expansion of the enterprise. On the other hand, with the continuous improvement of China's domestic consumption level, the huge Chinese market will become the target of many internationally renowned brands, so the Shenzhen International Home Textiles and Home Decoration Exhibition naturally becomes a springboard for these international brands to enter the Chinese market. However, some of the most powerful export enterprises in China have switched to domestic sales under the new situation. The Shenzhen International Home Textiles Exhibition is the starting point of their transformation. So at the Shenzhen International Home Textiles and Home Decoration Exhibition, famous brands at home and abroad have their own characteristics, and they are full of competition and grandeur.


Every Shenzhen International Home Textiles and Home Decoration Exhibition, or luxury, or modern, or simple, or romantic, or elegant, European classical, American pastoral, Baroque, Victoria, Tang, Song, Ming and Qing, Japanese and Korean fashion and other styles The performance of the company is vivid, and it also leads the fashion style of China's home soft decoration, which drives the industrial upgrading of the national home soft decoration industry.


This exhibition will cover the core elements of home furnishing trends, design resources, supporting lectures, soft-packed new products, etc., so that the industry can witness the future trend of China's soft decoration, with diversified, refined and effective overall The solution leads the upgrade and transformation of the home textile industry. At the same time, it provides buyers and distributors with a value platform that is highly integrated with international trend new products, China's high-end brands and advanced business concepts, and shoulders the new era mission of developing home China and fashion consumption.


Huang Jinquan, president of Guangdong Home Textiles Association, said, “Developing and operating home textile fabric products with the concept of overall soft home decoration is the future development direction of home textile industry. Many well-known enterprises in the industry, such as Zhida, Te Nai, Dongguan Yalan, Dicheng, Brands such as British Meijia, Cloth Tiger, and Baosheng Huating have made successful attempts in the overall soft-packing field of the home, and the overall soft-packing has become a trend. Next, we will cooperate with well-known decoration companies to take physical objects at the exhibition. The scene shows the most fashionable and authoritative overall home soft decoration solution, creating a broader market space."


It is also known that in the 3rd Hall of this exhibition, it will be transformed into a “window of the world” for home accessories. The home style, color, tone and theme of Asian style, Southeast Asian style, European and American style will be concentrated and refined into a new lifestyle. The artistic sense of fabrics, home textiles, accessories and other soft-packed elements are integrated into one, presenting a pure and distinct home style. At that time, professional audiences will travel through different countries and experience different cultures. This pioneering work will set off a prelude to the reincarnation of the jewelry industry. Chairman Zhou Wenbo of Shenzhen Jiashi Village Club said, “The concept and practice of the overall concept hall is a major attempt to upgrade our industry. We will invite wallpaper companies. Beijing cabinets and ten major decoration companies, as well as lighting associations and clothing associations, came to the exhibition, incorporating refreshing style elements such as accessories in the home display, showing and promoting the life concept and marketing model in an all-round way, perfecting the home textile exhibition. The entire consumer group structure ultimately leads to the evolution and transformation of the industry."


At present, domestic demand has become the main driving force for China's economic development in the future. The domestic demand market has become the main battlefield for the production and operation of Chinese enterprises in the future. Since the beginning of its establishment, Shenzhen International Home Textiles Exhibition has been targeting the domestic market, and has always adhered to the purpose of “cultivating home textile brands and leading fashion consumption”. In the new development stage of China's 12th Five-Year Plan, the exhibition has become the most important professional exhibition in the domestic textile market for home textile fabrics and home soft decoration industry, which has greatly promoted the expansion and upgrading of domestic textile fabrics and soft decoration consumption. One of the professional exhibitions in the industry with large scale, high grade, concentrated brand manufacturers, effective buyers and effective exhibitions.


Moreover, the exhibition is not an exhibition in the traditional sense. In addition to the trade functions of the general exhibition, it also successfully created popular trends, award-winning exhibitions, expert lectures, summit forums, and networking with the strategic ideas of leading the Chinese market and guiding the trend of home textiles. A variety of supporting activities such as the awards evening party and the designer salon. At the exhibition, professionals can discover industrial innovation highlights, fashion trends at home and abroad, reserve reserve resources for the industry, strengthen internal and external interactions within the industry, and enhance communication and collaboration in the industry chain. At the same time, the elites in the industry participate extensively, and the international authoritative experts come to the guide, which is a good opportunity for the industry to broaden their horizons, expand their thinking and learn to improve.


The collection of high-end brands and the trend of international trends, over the years, the distributors and retailers of the national textile industry have been actively participating in the activities of the Shenzhen International Home Textiles Exhibition. It is expected that the number of visitors to this exhibition will exceed 80,000. Visiting the Shenzhen Home Textiles Exhibition will not only bring the latest, best and most fashionable products, but also grasp the market trends, the expert's business philosophy and the experience of successful companies, rich professional knowledge and valuable exchange of industry information. And experience.

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