A staff member demonstrates the IoT smart home system that controls home devices through tablet terminals. Xinhua News Agency Picture

Shenzhen Special Zone News (Reporter Yang Yuru) sitting on the sofa, press the mobile phone to change the color of the home lights at will; through the smart set-top box, you can watch the Internet programs on the TV... In the just-concluded 2013 integrated circuit technology innovation and At the application show, smart home performance is eye-catching. As more and more smart home products enter the homes of ordinary people, industry experts point out that the living room revolution led by smart home has arrived, companies should seize the opportunity to nurture smart home consumption blue ocean.

Smart terminal marriage cloud service is the way out

In 2013, the biggest feeling of people is that many products with the concept of “cloud” are raining and the industry is falling.

At the 2013 Integrated Circuit Technology Innovation and Application Exhibition, the “Smart Home Experience Pavilion” was first opened, which showed the smart terminals that are currently on the market, and concentrated on the scenes in the home: display-centric, smart TV, remote monitoring, Education and medical, communication and interconnection technologies are integrated; family entertainment realizes multi-screen sharing, high-quality music, somatosensory games, human-computer interaction, etc.; medical treatment, class, and traffic conditions can be achieved without leaving the house.

These smart home experiences can be realized by simply installing an APP application on a mobile phone or tablet. Cai Jinjiang, secretary general of the Shenzhen Semiconductor Industry Association, pointed out that cloud services will be the center of future software and hardware design. Terminal-based, through the smart terminals, such as mobile phones, tablets, smart TVs, etc., promote cloud APP portal, accumulate users to enrich and optimize cloud content and services.

Enterprise Nuggets cross-border smart products

As a cross-border product, the smart TV box has attracted many terminal manufacturers and Internet vendors to become involved in the field of smart home. Apple introduced Apple TV, and Google launched Google TV, which is a model of smart TV boxes. Many Chinese companies that smell the revolutionary business opportunities in the living room, such as Lei Bai, LeTV, Xiaomi, etc., have also launched "TV boxes", trying to divide the market cake.

After connecting to the LCD TV via an HDMI cable and selecting the video source to be HDMI, you can let your home TV watch Internet TV. Cheap, simple, fast, smart boxes are popular with consumers. In March of this year, the Xiaomi box was released for sale, and the first batch of 50,000 units was quickly robbed.

Originally focused on the manufacture of peripheral products, Leibai, in the face of cross-border products, relying on its own wireless advantages, with the company's advanced manufacturing capabilities, quick response, also launched its own smart set-top box products last year. The consumer machine can view the online video through the Android system and download the corresponding APP. In the field of wireless mouse keys, Leibai, the smart set-top box, is undoubtedly seeing the unlimited business opportunities contained in the small "box".

Local manufacturers ushered in a transformation opportunity

The transition from television to the Internet model has brought huge business opportunities. According to Digital TV Research, China’s entire OTT TV industry revenue will surge from $50 million in 2010 to $1.38 billion in 2016. In fact, the process of “intelligent” traditional household products provides a huge industrial opportunity for local enterprises.

"No one denies that the living room will still be the center, but in this center, who is leading, is still in the battle." Analyst Zhang Zhengxuan said that the weakness of TV manufacturers has made PC manufacturers and mobile phone manufacturers "going upstream."

"In the future, TV will become an accessory for mobile phones." A mobile phone manufacturer who did not want to be named said that the mobile phone conforms to the characteristics of the mobile Internet era, and has developed the iPad, PC, and TV screen into an "enlarged version" of mobile phones, relying on cloud services. Synchronizing the text, audio and video on the mobile terminal with the TV and sharing it with family and friends is the ultimate destination for the living room competition.

Li Wenjuan, an industry analyst at Shenzhen Siruida Media, believes that in the early stage of development where the cloud is not widely accepted by the public, cloud vendors with industry background, such as service-oriented or data model-providing companies, can integrate hardware acquisition devices and promote The development of cloud services such as smart homes and smart healthcare. When the public generally recognizes the "cloud" in the future, when more hardware acquisition data equipment options emerge in the market, traditional IT Internet vendors can access the professional cloud.

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