The deputy general manager and designer of the Desmond Art Furniture brand is the first to participate in the China International Furniture Fair this year. Although there are few achievements in the field of commercial interior design, in terms of furniture design, simplicity is still a "newcomer." This time, the sample of the furniture exhibition she brought was only six. Among the wrought iron structural furniture with a lot of Chinese charm, there is a peony-patterned gold foil screen, which is a collaboration between Shanghai and the lacquer craft masters of Shanghai. “The master is responsible for the lacquer process. I designed the metal frame of the screen's staggered structure so that it can stand steadily.” Simply put, because the work contains a lot of handicraft elements, she is still difficult to grasp the exact market price. So decided to use the furniture exhibition as a platform for testing water.

In fact, like the simple ones, there are not many independent designers who have created their own brands and this season's few new products, and they are eager to go to the domestic furniture exhibition. Recently, the 19th China International Furniture Fair, one of the world's largest furniture fairs jointly sponsored by China Furniture Association and Shanghai Bohua International Exhibition Co., Ltd., and its sister exhibition in the same period, the national furniture hosted by Jisheng Weibang International Furniture Village The exhibition ended in Shanghai. Different from the previous major commercial furniture brands, this year, these two exhibitions attracted a large number of independent original designers at home and abroad.

New face of original design

Although like the simple ones, many of the designers' names sound a bit strange, but from the design work, they all have their own distinctive style. The design director of Shenzhen furniture brand “Material Creation” Kong Wu, brought the “Bamboo Trojan” as a work that won the 2013 International Red Dot Award, the typical “flowering outside the wall”. Yang Jian, a young Jiangxi designer who has been "hiding" in Zhejiang Anji, who is devoted to the study of bamboo, has exhibited with his new brand "Tianzhu Jiu", a new bamboo lamp, which has attracted many professional buyers. Several interior designers have already thrown hydrangea to him, hoping to add such pure hand-made, expensive bamboo household items to their newly designed boutique hotel projects, so as to add some folk customs. Lu Qingyao, the founder of Shanghai Mindian Home Design, this season's new wrought iron products, flower stands, coffee tables, and the launch of the furniture show attracted a lot of popularity. Zhang Fei, the designer of Hangzhou Designer and the original design brand, also tasted the sweetness in the process of testing the water furniture exhibition. His wooden music box, wooden alarm clock, and a series of small fresh-style wooden mini office items are very popular in the exhibition. Some viewers even saved money on the spot and bought more than a dozen in one breath, intending to be sent as a gift. Furniture designer Shen Baohong from Jinan, Shandong Province, his brand U+, as a rookie in the furniture exhibition, has become a new hot spot in the eyes of media and furniture agents. He also took the opportunity to launch a series of activities in the booth of his own design, which complemented the atmosphere of his own design, and he was very busy.

Participating in the furniture exhibition, not only domestic designers, but also the Chinese designer Lu Zhirong who worked hard in the Italian furniture circle for many years, is also the "newcomer" of the domestic furniture exhibition. Before, he did not understand the situation of the domestic furniture industry, and he was worried that the plagiarism at the domestic furniture exhibition was serious. However, after a small test at the China International Furniture Fair last year, and after gaining good reputation and popularity, he decided to continue exhibiting. In order to let the new product start to catch up with the furniture exhibition schedule, this year, after the Milan exhibition, he reopened for several months, designed a complete series of furniture including beds and lockers.

“At this furniture exhibition, many brands and designers have never heard of me.” Vicco Wu, a senior design media person who has been observing the domestic design circle for many years, lamented, “We were still designing a domestic original design without a latecomer. I am troubled because there is no new face for a long time. But now, at the furniture exhibition, we have seen a new round of rise in original design power."

Escort original design

Lai Yanan, a well-known domestic original designer and founder of Domo brand, is one of the first-line original designers. She is also the old face of major furniture exhibitions in China. According to her statement, “The designers have appeared in this kind of clustered and clustered appearance, and have not seen it in the domestic furniture exhibition for many years.” A few years ago, similar situations appeared in the domestic furniture exhibition, but the actual situation The reasons are slightly different.

At that time, the development of Chinese original furniture brands was in the ascendant. Some designers accumulated a certain amount of funds and resources through the creation of commercial design projects. They realized the importance of appearances at the furniture exhibition and bought booths at exhibitions such as China International Furniture Fair. . Lai Yanan, the founder of Mumei, Chen Dairui, and the founder of Minghe Wenji, Xu Ming, Wen Ji and the founder of Trojan Design, Hou Zhengguang, all spontaneously participated in these furniture fairs. “At the time, our treatment was the same as that of other commercial furniture brands that were mass-produced. Our designers, who are not familiar with commercial and streamlined mass production, faced a very strange environment.” Of course, these first-line designers The current situation is no longer the same. Many of them have successfully embarked on the road to commercialization, opened specialty stores in the best furniture stores in the first-tier cities, and some have entered the international arena. In Lai Yanan's view, this year's furniture exhibition has a very clear attitude in supporting original designers. The organizers not only opened special exhibition halls and booths for those new designers who have not yet fully become famous, but also specially organized a “pay for design” forum to build their design product trading platform to protect the original design.

“The domestic furniture fairs are benchmarked by the Milan Furniture Fair. The advantage of the Milan show is its history, reputation, scale and trading, but on the other hand, the Milan show is also a lively design event, many designers choose During the exhibition, I released my new season's new products. From this point of view, the quality of the exhibition is very high, very good-looking, there are many bright spots, which in turn is a promotion of scale and transaction, and its reputation." China Furniture Association Zou Wenlong, executive chairman of the Circulation Professional Committee, said in an interview with China Business News.

The domestic furniture fair is currently undergoing a delicate upgrade period. At this year's China International Furniture Fair and National Furniture Fair, those well-known and unknown original designers, while bringing surprises to everyone, did indeed contribute to the increase in exhibition popularity. “The pattern of China's furniture exhibition will undergo great changes. Supporting designers in the form of furniture exhibitions, bringing Chinese design out and introducing foreign designs will become one of the important trends.” During the National Furniture Exhibition Zou Wenlong announced their big plans to support original designers in the future. In September next year, JSWB will create a Chinese home design creative street in Shanghai. Domestic original designers will have their own independent stores on this street. And their studio is built upstairs in these stores. “The above is the studio, and the following is the store that faces consumers and visitors. This original design will be more grounded.” By then, these designer studios and stores will become an important part of the national furniture fair.

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