Packaging and marketing also have a 4C combination. Customer needs and needs, Customer cost, Cost to meet demand, Convenience to achieve demand, and Communication to achieve demand will all have an important impact on packaging design.
Customers' psychological packaging needs
First of all, as a good package, the designer must understand the real needs of customers for the product. For example, for gifts, consumers may be more concerned about its packaging grade, and the size of the packaging will be selected according to the purpose of the gift. The gift to the lover may be exquisite and the taboo is too large, but the general guests prefer the slightly larger packing head.
Some products are used to highlight the honor and status of consumers. At this time, the common packaging design and materials on the market are difficult to satisfy consumers' dignity and novelty psychology. Only by doing some disruptive design can the product taste. Unmatched, the most typical is Absolute Vodka Vodka.
Required packaging costs
If it is a fast-moving consumer product that consumers need for a long time, consumers will not want to pay more for the packaging. Another situation is that the packaging is simplified, because some packaging consumers will think that it is a pity to throw away, not to throw away and take up space, the most typical is the tin can packaging of tea.
Packaging is a means to reflect the value of the product, rather than weaken the value of the product, too high-end or low-end packaging will weaken the value of the product, so we must figure out the cost of packaging demand that customers are willing to bear for the product.
Is the price of a large bottle of Sprite soda more cost-effective than a small bottle? Are the biscuits in bulk cheaper than the ones from the same manufacturer? This is to reduce the link costs after omitting some of the packaging, but it can even cause the rational consumer's desire to buy.
Packaging convenience to meet demand
The weight of a package, the ease of opening the package, the convenience of carrying the package, etc., all affect the purchasing decisions made by consumers. Consumers ’expected packaging often implies convenience in consumption. Many plastic packaging in the past had to be opened with teeth or scissors, and now most of these packagings have a small mouth, which can be opened with a light pull. This is what Taking into account the convenience of demand.
Packaging communication to meet demand
Attentive consumers will find that many of today's packaging is no longer just simple text or graphics, often a package that is easy to impress customers is always illustrated. For example, the cartoon graphics of "Wan Tsai" milk and the text "Look at it again, then drink me away". Consumers have been happy to see Wang Wang ’s cartoon style, and then see this sensational slogan. Can you take a can and drink it?
Another example is that some products that contain history and humanities often have very beautiful words mixed in. The power of words is enough to lead consumers' minds in a moment. For example, the Remy Martin Champagne Cognac manual is a model of such communication. When the packaging of a product can use graphics or text to communicate with consumers or lead consumers to yearn for, the packaging of this product is undoubtedly very successful.
Packaging can actually be divided into two types, namely rational packaging and perceptual packaging. Rational consumers mostly choose rational packaging, while perceptual consumers usually only choose perceptual packaging products. So, before deciding to impress your consumers through packaging design, please think more about whether the consumers you need to impress are rational or emotional, and whether they make a purchase decision is rational or emotional ...
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Description of Frozen food packaging of Sunshine Packaging
Product Name : Frozen food packaging
Material: Cardboard paper, kraft paper, corrugated paper, art paper, or as per your requirements
Size: Customized size
Color: CMYK or Pantone color or customized
Printing : Offset printing, flexo printing
Surface processing: Lamination, vanish, UV coating, PE Coating, Embosing, Hot stamping
Advantage: Food grade, Safety, Eco Friendly , Water-resistant, oil-resistant, fast delivery
Packaging: Customized
Quality control: Paper material seletion, pre-production insection, Machine testing, Inspection during Assembling, Semi-finished products inspection, Production inspection Packing: Standard export carton or as per customer's requirmenet
Lead time: Sample time: 7~10days; Mass prodction: 4~5weeks according to the order quantity
Payment term:T/T: 30% deposit,the balance paid against copy of bill of lading.
Frozen Food Paper Box
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Weifang Sunshine Packaging Co., Ltd. , https://www.paperboxbagpack.com