Although the beauty industry has been affected by the DR "Poison Needle Door" incident in Hong Kong, the overall market development is still good. The latest data shows that the beauty industry will maintain an annual growth rate of 15% to 20% in the next five years, and sales will reach in 2015. Nearly 500 billion yuan. There are indications that the concentration of the industry is gradually increasing: large-scale chain beauty institutions such as Nairui and Zodannis are spreading from the first-tier cities to the second-tier cities, and the scale advantage is gradually becoming prominent; some large-scale beauty enterprises are upgraded to integrate development, production, sales and service. A large comprehensive beauty group that integrates education, beauty and health.
Market structure: chain management has gradually become mainstream
According to industry insiders, after nearly 30 years of development, there are currently about 5,000 beauty salons in Guangzhou, and the following competition factions have been formed: First, they are represented by Nai Ruier, Yang Shufen, LASPA, and Zodenice. Camp-style beauty and body chain; Second, it is a franchise chain brand represented by Bailiankai, natural beauty, etc.; third, it is a characteristic beauty body body represented by fish beauty, four seasons Kangmei, Tianshi amphibious, etc.; Bonjour, Banyan Tree, Mahua Slimming, Bishou Station, Slim Station, etc. represent the Hong Kong School of Beauty; Fifth, it is the international beauty and beauty club that takes the high-end route represented by the beautiful and beautiful gardens.
Judging from the market share, the beauty salon industry has not formed a monopoly situation, but it is obvious that the last two or three years is the world of chain beauty agencies. The great potential of the Chinese market has also attracted a large influx of foreign capital to open direct chain beauty salons or franchise chain beauty salons. After entering the Chinese market in 1996, the French brand Sisley has expanded from Shanghai to Beijing, Chengdu, Shenzhen and Guangzhou. Mid-city; Germany's beautiful countryside is open to shops in direct sales.
Some beauty industry marketing experts pointed out that at present, among the tens of thousands of beauty salons in China, chain stores account for only 10%, while chain stores in developed countries such as Europe and America account for about 50%. “Local brands have a dominant position in the regional market, but it is undeniable that foreign brands have a strong ability to take national brands.â€
Ms. Liu, who is familiar with the Guangzhou beauty salon market, also pointed out that the current competition pattern in the Guangzhou beauty salon market has become a phenomenon of chain brand concentration. Small and medium-sized beauty single hospitals have gradually been eliminated. The dominant ones will be chain-type beauty institutions, beauty. The number of enterprises will continue to shrink, and the industry will start to shift from rough expansion to large-scale chain operation. The beauty salon living space of the individual boss mode has been squeezed, and some small beauty salons have either been eliminated by the market or have to make changes.
High-tech breakthroughs in "secret weapons"
In 2012, many new beauty brands were born, and some old brands disappeared. Some beauty salons constantly adjust their business ideas, improve their business strategies, introduce the most advanced science and technology in the beauty industry, and focus on playing the "high-tech" ace, in order to break through the chain of beauty salons. The president of China Beauty and Hairdressing Association pointed out: "Science and beauty products will become the mainstream trend in the future market. From the perspective of foreign markets, Korean beauty salons are gradually decreasing. At the same time, hospital dermatology is increasing and effective. The products are more popular."
Throughout the domestic professional line beauty products market, some successful beauty salons pay great attention to the input and output of high-tech beauty products and instruments, especially the Hong Kong-style beauty salons. For example, Sau San Tong has been increasing scientific research and constantly introducing new ones. product. It is understood that the biomimetic synthesis and bioengineering (enzyme, gene, enzyme and other engineering) as the core of bionic technology and nano-new technologies, natural active substances separation and extraction technology is the new direction of the development of domestic cosmetics research and technology, many beauty salons Several nursing projects with nanotechnology are also being introduced, and more new products are under development. Experts predict that the output value of cosmetics containing nanotechnology will reach considerable market sales in the next five years, and the introduction of high-tech, high-efficiency, high value-added products by beauty salons will also be the trend of the industry.
The reporter learned that Hong Kong Bonjour·Yuyezhuang Guangzhou store has introduced high-end treatment instruments and products since its opening in the first half of this year, among which, nano-gold lock water care, Dr. Bauer's RF child-like machine treatment and gold 鲟The caviar collagen facial treatments with high-tech technology have received much attention. Zhuang Hezhen, the relevant person in charge, pointed out that the customer's consumption concept and consumption ability have undergone earth-shaking changes. The customers of the beauty salon, especially the young female customers, pay great attention to the efficacy of the beauty project. Whether they have high-tech instruments and products is undoubtedly theirs. One aspect that is considered.
Comprehensive health care to enhance competitiveness
This year, more and more beauty agencies are developing a variety of beauty and body treatments, as well as developing oral products that can be conditioned. For example, this year, Sau San Tong launched a new natural healthy slimming drink "Sweet Honey", containing more than 400 kinds of active ingredients, lipid-lowering and weight loss, and improve overall immunity. Relevant experts said that in the future, a more reasonable and scientific beauty concept should be the comprehensive care of “internal adjustment and external supportâ€, internal conditioning, and external care to achieve the purpose of fundamentally solving skin problems, so that skin, body and spirit can achieve perfect harmony. And unity.
It is reported that consumers are currently paying too much attention to the short-term effects of beauty salon treatments in beauty consumption, and believe that good beauty programs can quickly improve skin and body condition. However, in fact, the condition of the skin must be gradually improved through years of care, and it is not advisable to make quick success. From the normal metabolic cycle of the epidermis, effective treatment usually takes one to two months, while short-term effective beauty treatments generally add prohibited raw materials. Although skin problems can be quickly "improved" within a few days, it is likely It can lead to serious skin problems and even more serious health problems. >>> The first bio-gene anti-aging beauty seminar ended in Shandong
With the concept of combining internal beauty and health, the advantages of Chinese herbal medicine system conditioning have gradually emerged. For example, the plant extracts of precious Chinese herbal medicines are combined with modern scientific and technological means to extract natural Chinese herbal extracts. Each product series is supported by traditional Chinese medicine theory, such as Xiuyu, which fully embodies the unique balance theory of Chinese medicine and from the inside out. The overall concept.
Beauty industry needs to be guided
It is understood that the beauty industry has great potential for development, but it also faces many problems, such as the inability to guarantee the quality of services, the uneven distribution of resources, the existence of various unfair competitions, and the diluting of industry profits. The analysis of authoritative experts in the industry pointed out that many beauty salons currently have illegally carried out plastic surgery projects. We often see that life beauty salons have launched projects such as whitening needles and micro-plastics, which have buried huge hidden dangers and caused bad health to consumers. influences. But it is undeniable that the convergence of life beauty and medical beauty is the trend of the times. Instead of forcibly curbing it, it is better to guide it correctly. At present, the most important thing is to formulate relevant policies and regulations as soon as possible to regulate and guide, and relevant state departments should strengthen supervision so that consumers no longer suffer unnecessary harm.
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