The overall trend of the cabinet industry is inevitable

Life's requirements for the kitchen no longer stay at the level of “meal”, but translate it into a pursuit of spiritual culture, a manifestation of individual taste. A healthy kitchen should be a clean, well-equipped kitchen with a clean and beautiful appearance. The modern kitchen should be configured according to the structure and area of ​​the kitchen in the consumer's home, as well as the individual needs of the family members. The overall configuration, overall design, overall construction, and related sets of products, refrigerators, dishwashers, disinfection cabinets, The washing machine and other designs are placed in the kitchen, and the cabinets are organically combined to form a complete integration.

The cabinet industry tends to become integrated

To the west, from south to north, the image display stores of various cabinets are getting bigger and bigger, and the cabinet products displayed are more and more beautiful; but the homogenization of cabinet products is becoming more and more obvious. What is even more worthy of reflection is that the store sales methods of various cabinet stores are also strikingly similar. When we walked into the various cabinet display stores, the sales lady would face up with a smile, and the opening explanations were "our cabinets are made of XX plates, XX hinges, XX rails..."; even some sales ladies Can introduce us to the BLUM, 3-minute EG board for nearly 8 minutes. While we are happy with the phenomenon of store sales training to such a professional level, we also feel that there is a debatable place in the cabinet manufacturer's guide shopping guide.

While many cabinet manufacturers are gradually getting bigger, they are gradually not going to "play" - I don't know what kind of cabinet exhibits should be placed in the larger exhibition hall; I don't know how to let consumers buy cabinet products. . Some of them focus solely on the appearance of the cabinet exhibits and the image of the exhibition hall. They think that the exhibits and the exhibition halls are beautiful, and they can sell the products well; some have studied the situation of the competitors too much, but they have neglected from themselves. Start to develop a business strategy that suits you.

It is believed that China's cabinet manufacturing enterprises generally lack the business orientation, product positioning and business strategy around the positioning of enterprises and products. It is also because of the lack of enterprise positioning, product positioning and business strategy that the cabinet products are homogenized. Similarity with the store guide explain.

The kitchen has been in existence for 35 years since the 1970s, and has reached a relatively high level in countries such as Germany and Italy in Western Europe. In China, the whole kitchen has been popularized as a concept. With the development of Haier, Fangtai, Shuaikang and other kitchen appliances into the cabinet industry, not only the end consumers have low awareness of the overall kitchen, and even many cabinet manufacturers have not fully understood the whole The concept of the kitchen is perfectly interpreted.

At present, the "integration of cabinet appliances" has basically become an interpretation of the kitchen in the industry. We believe that there is a problem of understanding in this interpretation. A row of bottom cabinets plus a row of hanging cabinets, the pool, stove, and range hood are all placed, this is not a real kitchen.

Life's requirements for the kitchen no longer stay at the level of “meal”, but translate it into a pursuit of spiritual culture, a manifestation of individual taste. A healthy kitchen should be a clean, well-equipped kitchen with a clean and beautiful appearance. The modern kitchen should be configured according to the structure and area of ​​the kitchen in the consumer's home, as well as the individual needs of the family members. The overall configuration, overall design, overall construction, and related sets of products, refrigerators, dishwashers, disinfection cabinets, The washing machine and other designs are placed in the kitchen, and the cabinets are organically combined to form a complete integration.

It is a tailor-made, non-standard personalized product. Enterprises can only be regarded as a whole kitchen if they reach an ideal state in terms of information acquisition channels, resource integration, cost control, market strategy, humanized design, scientific and perfect management, and after-sales service.

The main features of the whole kitchen are: use well-designed kitchen utensils to adapt to the vast kitchen environment, to cover the various criss-crossing pipes, to ensure the perfect harmony of the overall environment, and the design of the cabinet is the key. Depending on the situation, it may be simple and smooth, or bright and modern, without affecting the use and maintenance of the pipeline.