Now that the wardrobe industry is trying to build a brand, it has encountered a new problem, which is the diversity of the consumer environment in the wardrobe industry. Compared with the previous consumption power, the people's publicity has greatly improved, and the individualization requirements for design and products are increasing. Wang Ningning, deputy manager of the operation and management department of the Real Home, said that consumers are now broad-minded and their recognition of design is getting higher and higher. Nowadays, the decoration has its own style preferences, and then choose the corresponding products in addition to the style. The diversity of styles has also led to the diversification of consumption, including Korean, American, rural, Mediterranean, Chinese and other categories of consumers.

The diversity of consumption in the wardrobe industry has brought certain difficulties to the wardrobe enterprises in terms of brand selection and market focus. The direct changes of consumers have also prompted the wardrobe companies to work hard on quality and design to create a unique style. Not only that, China is vigorously developing energy-saving and environmental protection industries at this stage, and consumers have further understanding of “low-carbon environmental protection”. The wardrobe industry naturally cannot be separated from this circle. In consideration of building a brand, we must also incorporate the concept of “low carbon”, which has become a new idea for the healthy development of the wardrobe industry.

According to industry insiders, the industrialized construction method has quietly become a trend, and the wardrobe purchase will also be biased towards new, reasonable and high value-added products. This choice of the real estate industry will speed up the elimination of non-energy-saving and high-carbon building materials, and promote the development of the wardrobe industry in a reasonable direction. A large number of low-carbon, energy-saving new home building materials enterprises will also be born, and the entire home building materials industry will Welcome a new era.

As the wardrobe industry takes a low carbon economy development path, it is necessary to promote energy conservation and emission reduction and develop a circular economy through a series of technological innovations. Give full play to the huge potential of energy saving and emission reduction in the wardrobe industry. At the same time, the wardrobe industry should also accelerate the pace of building brands. Combining the brand effect with the low-carbon concept can better promote the development of the wardrobe industry.

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