Recently, the famous Italian sports fashion brand Lotto ( Lotto ) and Canadian pop-rock spirit Avril children Lavigne (Avril Lavigne) signed a contract to launch Avril x Lotto joint products. This is Avril's first product to be launched in the Chinese market in cooperation with apparel brands . She and Lotto joined hands to design this joint line, giving her a "sweet rock" style based on her unique style and personal touch. It is reported, Avril x Lotto joint series since the first 4 months late this year, the shop is listed on the National Lotto shop, Avril children had come to China to start "Ai @ Lotto" campaign theme, with the majority of Chinese consumers to detonate Rock Collide with the passion of fashion, release free inspiration, create a new trend of sports fashion.
As the first sports fashion brand in Italy, Lotto, with its keen fashion insight and determined product innovation, is committed to bringing new brand and product experiences to Chinese consumers. Lotto do is Lotto's brand advocate, which advocates an experiential lifestyle and attitude that encourages young consumers to explore, discover, try, and experience many forms of life and new things. The Lotto and Avril children's cooperation is the perfect blend of rock style and fashion elements. Lotto hopes to promote consumers' enjoyment of self discovery through the theme of "AI @ LOTTO", advocating that consumers, like Avril Lavigne, stick to immutable lifestyles. As Avril said, "Love yourself, Believe in yourself, Be yourself (love yourself, do yourself).
Avril children born in Canada, is a rare set of singing, writing, acting in one of the artists. She became famous at the age of 17 and has over 30 million album sales worldwide. She was nominated for eight Grammy Awards and won seven Canadian Juno Awards, becoming one of the major singers in the popular music scene. Avril truly independent personality, passionate musical style, much sought after by the global fans. The punk darling of the European and American music scene, but also by virtue of distinctive personal style, become the trendy fashion icon. This is also an important factor Lotto chose to cooperate with Avril Lavigne.
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