With the penetration of Internet financial enterprises, the county payment settlement market is quietly changing. The third-party payment represented by mobile payment has a huge impact on the traditional bank POS acquiring business. This paper puts forward some suggestions for the rural credit cooperatives through the analysis of the current status of the county POS acquiring business, which is only for readers' reference.
Development status of POS acquiring business
The POS acquiring business is mainly based on the third-party operator inter-connected mode. The domestic POS acquiring business model is mainly divided into direct and inter-connected modes. The direct connection mode means that the POS terminal is directly connected to the UnionPay system, and the transaction information is first sent to the UnionPay host system, which is automatically determined by the UnionPay system and then sent to the relevant card issuing bank, and finally the information is returned to the original road; the interlinked mode refers to the POS terminal. Connected to the commercial bank host system that provides the machine tool, when an inter-bank consumer transaction occurs, the transaction information is sent to the UnionPay host system, which is sorted and judged by the UnionPay system and sent to the relevant card-issuing bank, and finally the information is returned. Online payment is mostly direct mode, and offline POS acquiring services are mostly third-party carrier inter-connected mode. At present, the bank's POS acquiring business generally adopts the inter-connected mode.
Traditional POS receipts are shifting to smart POS orders. The development of traditional pos machines has only now existed as a bank card acceptance terminal, and there has not been much change. Some are just the processing power enhancement and the change of appearance. Smart pos machine is a professional intelligent business management terminal based on mobile internet cloud service. It starts from the payment link and helps merchants to understand consumers through collecting consumption data and realize the tool platform of remarketing. Compared with traditional POS machines, only bank card credit card payment is supported. The biggest feature of intelligent POS machines is that they aggregate more payment methods. In addition, intelligent POS machines are ahead of traditional POS machines in terms of operating systems, profit models, openness of appearance and value-added services. For example, third-party acquirers, represented by La Cala and UnionPay, have launched the cloud POS smart era based on the Internet and cloud computing technologies. Based on the powerful cloud platform, the industry application scenarios are expanded infinitely, and the intelligent POS machines are changed from tools to tools. The portal meets the changing needs of merchants and individual users in different industries.
County POS acquiring business status
At present, in the county area, the main POS acquiring institutions are rural credit cooperatives and agricultural banks, while rural credit cooperatives occupy most of the POS acquiring market share. The author takes the rural credit cooperatives as the background to analyze the status quo of county POS acquiring business.
The POS machine has a single function. At present, most rural credit cooperatives POS machines only support bank card payment, and do not support the more common scan code payment and electronic signature.
Marketing and maintenance costs remain high. At present, the rural credit cooperatives provide free POS machines, printing paper and maintenance services to merchants. Take a rural commercial bank as an example, the POS equipment used by it is the Liandi Cable E510 and the Liandi Wireless E550, which are 820 yuan/set, 980 yuan/set, respectively. The number of machines that the transaction has in 2016 is 11,12, according to The card issuer will charge a fee of 0.35% of the transaction amount and a credit card fee of 13 yuan. Each machine will be calculated according to 820 yuan/set, of which 35.7% of the merchants will have an accumulated transaction amount of more than 240,000 yuan per year, and the machine cost can be recovered in one year; 26.53% of the merchants have an accumulated transaction amount of more than 80,000 yuan per year, which can recover the cost of equipment in 3 years; the remaining 37.77% of merchants need to recover the cost of equipment for more than 3 years.
System support is weak. The POS receiving business back-office system of the rural credit cooperatives does not support electronic signatures, aggregate payments, data analysis, and point management. Second, it cannot provide effective back-office support for large shopping malls and supermarkets. Third, it cannot quickly do to the market. Out of reaction.
Collaborate with other acquirers. Faced with the popularity of scan code payment and the diversion of merchant funds, some rural credit cooperatives have cooperated with other acquirers to use third-party acquirers to pay the clearing system to achieve “T+1†or “T+0†fund clearing. Go to the bank card and effectively solve the problem of lack of aggregate payment and value-added services.
County POS acquiring business development suggestions
Increase investment in science and technology to create an acquiring ecosystem. The first is to build an intelligent POS cloud platform and launch a full payment intelligent POS terminal to seize the scanning code payment market. The second is to provide financial value-added services for systems such as docking loans, wealth management, credit cards, and convenience services. The third is to establish a member marketing management system and strengthen the acquiring business. The fourth is to help merchants open stores and provide a series of personalized value-added services, such as appointment queuing, clerk management, financial management, business data analysis, marketing management.
Cross-border cooperation to enhance market influence. Strengthen the in-depth cooperation with other banks and third-party payment institutions to realize mutual recognition and mutual scanning of the two-dimensional codes and broaden the application scenarios.
Differentiate management of POS merchants. First, according to the POS merchant business transaction volume, industry development, risk status, etc., establish a hierarchical management mechanism to adopt differentiated services and monitoring measures for different levels of merchants. The second is to improve quality and efficiency and reduce costs. Merchants who have reached the required number of pens or amount of cards can provide POS machines for free, otherwise they will be charged and the cost of POS machines will be reduced. The third is to establish a merchant marketing alliance to help merchants increase customer volume. All marketing alliance partners can enjoy the promotion channels of the rural credit cooperatives free of charge, and participate in the marketing activities carried out by the rural credit cooperatives. The member customers of any affiliate merchants can enjoy the preferential activities of other affiliate merchants' stores.
Establish a cooperative access mechanism. At present, the third-party acquirers are not well-balanced. It is recommended that the provincial-level rural credit cooperatives take the lead in conducting scientific assessments of third-party acquirers, launching a list of third-party acquirer cooperation, and updating them annually, thereby reducing the rural credit collection business. Cooperation risk.
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