When the large-scale construction of Foshan New Town is urging the restructuring and innovation of furniture enterprises, the wave of Industry 4.0 and the collapse of Dongguan and Shenzhen furniture enterprises have swept. Where is the Chinese music in the big waves and the whirlpool from the furniture industry? Where is the road?
With this serious problem, the reporter participated in the first council of Foshan New Town and Lecong Town Furniture Association in 2015 on the afternoon of June 11. At the meeting, the reporter interviewed the relevant leaders and business representatives of Foshan New Town, Lecong Town Government and the Family Association.
The furniture industry faces unprecedented challenges
Since the beginning of the year, there have been news of the closure of furniture companies. Last week, three other companies in Dongguan closed down, and the furniture industry faced unprecedented challenges. According to Wu Yaoqi, president of Lecong Furniture Association, since the first half of this year, the international furniture market has shown a slight increase in the first quarter, and the stagflation in the second quarter. The signs of sinking in the third- and fourth-tier cities in the domestic market are obvious, and the low-end disorderly competition is intensifying. "E-commerce has affected the furniture industry, the exhibition economy is weak, companies are difficult to get orders at large exhibitions, traditional sales channels are shrinking, online sales are not ideal, and the online and offline sales of the furniture industry are not satisfactory." Wu Yaoxuan said that although Lecong's furniture industry is not as bad as the peripheral imagination, the entire furniture industry has entered a tough period, and the prospects are not optimistic.
A business owner who asked not to be named told reporters that the fact that a piece of furniture could not be sold for a week or even a month has begun to burn the business owners and make them sleepy.
Industrial innovation industry revolution is imperative
The relevant person in charge of Foshan New Town and Lecong Town Development and Economic Promotion Bureau said that Lecong Furniture Association's positioning of “industrial innovation and industrial transformation†is a good development goal. At present, the competition of domestic furniture manufacturing enterprises is becoming increasingly fierce, and the profits of enterprises are low. If they do not change, they will sit still. Since the end of 2013, Lecong Town has been deeply integrated with Foshan New City. Lecong Town is the core of Foshan City in the future. It is imperative to eliminate low-end manufacturing and develop high-tech industries. The citizens are increasingly demanding the entire urban environment, which requires our furniture companies to carry out self-revolution and self-improvement. The government's goal of rectification is not to eliminate, but to promote enterprises to develop better and more competitive in the industry 4.0 revolution.
According to reports, Foshan New Town and Lecong Town have proposed to carry out rectification and improvement of Lecong furniture manufacturing enterprises, with the aim of eliminating enterprises that are low-end backward, do not meet production safety and environmental protection requirements, and have a great impact on residents' lives. At present, the entry standards for the furniture industry are being formulated. "For some companies with strong brand awareness and environmental protection requirements, we still hope that they will stay in Lecong development." The relevant person in charge said that we are now stepping up research and will make a part of it in the future. Space, the establishment of modern furniture manufacturing and production demonstration plants, to provide a greater development platform for the furniture industry.
The reporter was informed at the meeting that Lecong will introduce or jointly establish a “smart factory†model enterprise to settle in the home industrial park, and at the same time will build the “Whampoa Military Academy†in the furniture industry, first positioning industry standards, extracting classic cases and forming a model for the furniture industry.
New technology brings new dawn in the future
At present, the design and application of furniture smart factory and 3D printing technology have been widely concerned in the design and development of Lecong furniture enterprises. Lecong Association also invited Wang Shengliang, vice president of Guangdong Lean Management Research Institute, to train all directors and member companies.
According to Wu Yaoqi, president of Lecong Furniture Association, the industry 4.0 era will spawn a group of smart manufacturing factories + big data network sales companies, directly facing consumers. Through various free services, guiding consumers through mobile payment, accurate and efficient logistics after-sales service is the future development direction of the furniture industry. The association will build more platforms to guide member companies with the theme of “industrial innovation and industrial transformationâ€. In addition to actively alleviating corporate financing problems, Lecong Furniture Association will fully implement the “lean production†project to enhance the lean production capacity and management level of the company.
“In the future, we will establish three to five lean manufacturing projects for finished product manufacturing and management, and build the Whampoa Military Academy in our own industry.†Yang Zhihua, secretary general of Lecong Furniture Association, said that they will organize the training of the heads of member companies and senior executives. It is planned to use the two-year time to promote the “process optimization and quality priority†project in the furniture enterprise, and extract the sample cases according to the actual situation of the enterprise to form an industry education series.
In addition to corporate practice, Yang Zhihua also said frankly: "The introduction of foreign wolves will promote the development of local sheep." In order to set a benchmark for the industry, it is reported that Foshan New Town and Lecong Town will directly introduce or jointly establish a "smart factory" model enterprise. Home Industry Industrial Park.
In the future, we will integrate various scientific research institutions to carry out public technology research and development, industry-university research and docking, project application counseling, intellectual property rights protection and industrial design docking, etc., and at the same time, we will build a technology public service platform when the time is ripe. In response to the weak domestic exhibitions, Lecong Furniture Association will also encourage and organize enterprises to participate in foreign industry exhibitions, and promote various types of e-commerce services, talent recruitment and project docking activities.
For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().
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