What is digital asset management? What content does it include? In general, whether it is a media and publishing company or a printing company, digital asset management should include the following aspects:
1. Mass data storage. A large number of digital files are an important feature of digital assets, so they have high requirements for storage.
2. Open management. Another important feature of digital assets is the rapid growth of data volume. Open management can effectively manage all digital assets.
3. Convenient search. A wide variety of electronic files constitute a huge digital asset, and quick retrieval can accurately locate the required files.
4. Effective data output. The ultimate goal of managing digital assets is to effectively export them, thereby creating benefits for enterprises.
5. Hierarchical authority management. Not everyone can process precious digital assets as they please, and the necessary authority can effectively protect the digital assets of enterprises.
In addition, due to the particularity of printing companies, some requirements are placed on digital asset management:
1. Cross-platform communication. Printing companies often use two platforms, Mac and PC, in the production process, and the exchange of electronic files in these two platforms is frequent. Therefore, cross-platform communication is very important in digital asset management. With the popularization of PDF workflow, the commonly used method is to store electronic files in PDF format, so as to achieve the purpose of cross-platform communication.
2. Control in the production process. Production is the daily work of printing companies. How to use digital assets in the production process is the key to ensure the smooth production of printing companies. It can also effectively improve production efficiency and reduce production costs. Especially in the process of plate-making, since digital assets are basically processed, control in the production process is particularly important.
3. Sharing in the production process. From pre-press to printing to post-press, the entire process has complex processes, and each process is closely connected with the previous and subsequent processes. The digital assets in the production process will be applied to many processes, so how to share these numbers in the production process Assets are inevitable. If the digital assets cannot be shared in the production process, it will inevitably result in a waste of production efficiency and increase production costs virtually.
4. Statistics on the utilization of digital assets. The importance of statistical work to a production enterprise is self-evident. Statistics on the use of digital assets can help business leaders make judgments and make accurate decisions.
Of course, the scope and characteristics of each enterprise's digital assets determine the differences in digital asset management content. Really effective digital asset management is based on an in-depth understanding of corporate digital assets.
Several misunderstandings about digital asset management in printing companies:
1. Digital asset management is ERP or ERP is digital asset management. In fact, digital asset management and ERP are two different concepts. ERP stands for Enterprise Resource Planning (Interprise Resources Planning), which refers to a management platform based on information technology, with a systematic management idea, and provides decision-making operation means for enterprise decision-making layers. Digital asset management uses information technology to establish a digital asset management platform for enterprises. There are similarities between the two-both adopt information technology, and the objects processed are all electronic files; there are also differences-the objects managed are different from the core content. This determines that digital asset management and ERP are different management methods.
2. Realize digital asset management by realizing digital printing process. Digital printing process refers to the various processes in the printing process, using digital technology to produce, so as to effectively improve the printing efficiency and product quality. The digital printing process is a brand-new production technology method, not a management method. There is an essential difference between the two and they cannot be confused.
3. After purchasing a good digital asset management system, the enterprise's digital asset management is realized. A good digital asset management system is just a tool for enterprises to realize digital asset management. As mentioned earlier, because the scope and characteristics of each printing company's digital assets are different, it determines that each printing company's digital asset management has its own characteristics. The combination of these characteristics of the enterprise and the digital asset management system is the real realization of the enterprise's digital asset management.
The competition of domestic printing enterprises has gradually transitioned from the competition of equipment technology to the competition of management technology. Whether or not the management level of enterprises can be improved has become the key to decide the victory or defeat in the competition. It is hoped that effective digital asset management can bring help to printing companies, thereby enhancing their competitiveness.
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