Dishwasher, embedded... inventory hot kitchen industry 2017 hot search

Due to the significant growth of the third- and fourth-tier cities in the real estate market, the escalating consumption concept and the outbreak of the emerging kitchen appliances market, the kitchen appliance market has shown a high growth trend. Looking back on 2017, the layout of kitchens and the purchase of kitchen appliances are receiving more and more attention. “Efficient”, “fashion” and “quality” have become the new generation of kitchen appliances.

For the hot kitchen electricity market, we have summarized the four key words of the market hot search.

Dishwasher, embedded... inventory hot kitchen industry 2017 hot search (picture source network)

dishwasher

With the quality consumption and the upgrade of the young mainstream consumer groups, the dishwasher has become a well-deserved "new home appliance" in the past two years. According to the data, the retail sales of 2017 dishwashers increased the most, with a growth rate of 140.8%.

The dishwasher has been in existence for more than 100 years. In foreign consumers' homes, like refrigerators and washing machines, it is almost the home appliance that every household uses. Compared with the 60-70% penetration rate in European and American countries, the current penetration rate of the dishwasher market in China is less than 3%.

However, as consumers pay more attention to the cost of time and higher pursuit of quality of life, dishwasher products are gradually showing rapid growth and are being watched by more and more families. According to the survey, the most attention in the dishwasher category is undoubtedly the embedded dishwasher, which is embedded in the cabinet as a whole, no need for extra space, all the water and sewage are completely hidden in the cabinet, very compatible with the modern integrated kitchen. The design concept; at the same time, the large capacity of this dishwasher fully meets the needs of the family.

Embedded

When many young people watch European and American dramas, they envy the cleanliness of European and American families. The reason is that most of the kitchen appliances they use are embedded. All kinds of kitchen appliances such as dishwashers, ovens, steamers, etc. can be in the cabinets. Finding a place to live, saving space while making the kitchen look more refined.

Embedded kitchen appliances originated from European open kitchens. Compared with decades of development history in foreign countries, their time to enter China was only a few years, but in recent years they quickly seized market share. According to the data, the growth rate of the entire embedded market reached 41.5%, and the market scale expansion was obvious.

The prosperity of embedded kitchen appliances is inseparable from the upgrading of the concept of domestic consumers. With the 80s and 90s gradually becoming the aesthetically pleasing embedded design of the consumer, “beauty” has become the preferred element of kitchen appliances, and embedded kitchen appliances have attracted attention with the rise of open kitchens. The embedded kitchen electric appliance has many advantages such as intelligent convenience, low energy consumption and beautiful appearance. It can be organically integrated and perfectly matched with other appliances and cabinets in the kitchen. It not only realizes the maximum utilization of space, but also the kitchen. The integration of the whole, while greatly improving the intelligence of the kitchen, to meet the consumer's individual needs for fashion technology and lifestyle.

Oven social

Kitchen socialization is actually a very Chinese thing. Chinese people have to eat in addition to filling their stomachs, such as a lot of business negotiations, friends gatherings are completed during the meal, so the kitchen social has become a new fashion. Looking at the kitchen, the most socially important thing is the oven!

The most popular recipes on the various food app platforms are the ovens; the most popular kitchen appliances in the social discussion are ovens. Because the oven can bake a variety of delicious Chinese food and Western cuisine, and share the food circle. The oven has become a magical kitchen electric that can gather honey and smash the "dead party." With a high-quality oven, you can share the delicious sense of baking and share the fun of exploring baking with your friends.

steam box

In recent years, there has been a healthy eating trend, and the diet is healthy. In the eighteen cooking techniques of steamed fried sautéed simmered simmered, "steamed" is undoubtedly the top choice for healthy eating, and the steamer has led a new wave of healthy cooking. In 2017, the heat of the steamer was only increased, and the growth rate was 50.3%.

In the steamer of “Ancient Steaming”, steaming and scrambled to achieve no open fire cooking, not only away from the soot, but also allows the food to re-energize the natural taste and attributes under high temperature and sufficient steam. For the fast-paced office workers in the contemporary city, the long-term heavy oil and heavy salt diet will increase the burden on the stomach. The steamer not only ensures the original flavor of steamed food, but also improves the cooking efficiency. This way of cooking the most healthy food gradually becomes consumption. Mainstream.

Looking at the kitchen appliance market in 2017, the concept of optimistic consumption is highlighted. Along with the accelerated pace of modern family life, large-capacity, embedded kitchen appliances lead the market, and emerging categories such as dishwashers and steamers continue to be recognized and recognized by consumers.

The kitchen is not only a place for traditional cooking and cooking, but it is an important part of family life and social life. Of course, kitchen appliances with good value and high value are the first choice. Not only bring convenience to our lives, but also light up the warmth of home.

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Double Wire Fence Introduction:

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