In recent years, the wardrobe industry has developed rapidly and the market competition has become increasingly fierce. Coupled with the rise of pan-home, the expansion of the scope of competition, the shrinking market share of the original wardrobe enterprises, the thinning of profits brought by the raw materials to the merchants, etc., caused the most prominent contradictions to change from single competition to compound competition. In order to keep up with the development of the times, the wardrobe industry market began to show a variety of promotional methods and use, service, price and promotion of a combination of multiple competitive means of competition.
From relying solely on internal strengths to internal strengths and external resources, the shift in concepts has led to more contact between the wardrobe and the outside world. Under traditional competitive conditions, wardrobe companies rely on internal advantages, such as product quality, product brand influence and so on. The current market competition is not only through its own internal advantages, but also through the competition of its own resources and market speculation, forming a combination of internal and external forces. Pay attention to the quality of the wardrobe products and the promotion of the brand, but also pay attention to the improvement of service.
The so-called competition purpose has gradually changed from pursuing market share to competing for customer return rate. Many wardrobe enterprises rely on repeat customers and word of mouth to constitute the main source of profits. Cultivating and maintaining the "loyalty" of these customers is directly related to the survival and development of the wardrobe enterprises. The traditional price competition method is difficult to adapt to market changes, and with the improvement of consumer attitudes, consumers' demands for services are becoming stronger and stronger. Therefore, non-price competition such as service quality, service efficiency and service innovation has become the main competitive mode in the wardrobe market.
Competition in the wardrobe market will inevitably lead to many links. As an important factor, product quality, product style, price and service have become indispensable competition hot spots in the wardrobe industry. Today's market competition is not only reflected in the competition of product quality, but also reflects the diversified comprehensive competition. Wardrobe enterprises should of course abandon the price war, not only limited to how to seize the market and compete for the attention of customers, but also to focus more on quality, service, technology, talent and even dealer level.
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