Today's teddy bear is like a Barbie doll . It is no longer a general toy. It has been given more special commemorative meanings and has played a role in inheriting culture.

  Deng Yujing

The popular Korean drama "Palace" has left the Korean Teddy Bear Museum (>>Enter: Teddy Bear Special ) in the minds of countless viewers. Nowadays, one of the biggest reasons for many tourists to go to Jeju Island is that this museum should be indispensable, because here you can touch the fairy tale world in this Korean drama from a distance.

Teddy Bear Museum

The museum is actually not big, it has two floors in total, but there are more than 3,000 teddy bears inside. Once inside the door, under the glass spire, the first thing I saw was a pair of tall and beautiful bride and groom teddy bears, as if the owner liked the visitors.

Entering the exhibition hall from the doorway will immediately be shocked. In the first window, the European medieval court dance was recreated. The teddy bears not only wore Chinese costumes, but also the posture was vivid. A pair of pair of bears dancing, the mouth is full of happiness.

In the following historical theme hall, people's imagination of a bear was maximized. The teddy bear was made into various shapes and was melted into epoch-making events and became the protagonist. Here are 11 major events in human history in the 20th century, such as the 1908 T-Ford, and a teddy bear driving a Ford in the corresponding window; in 1912, the Titanic sank. On the miniature version of the Titanic, a few teddy bears dressed as musicians took the violin with awkwardness; in 1944, when Normandy landed, a group of teddy bears dressed in allied costumes rushed on the line of fire... The pavilion may be In order to attract Chinese tourists, among them, China was shortlisted for two events. In 1974, the terracotta warriors and horses and the return of Hong Kong in 1997, a group of bears were photographed and paraded on the streets of Hong Kong. It was interesting.

If the visual shock on the first floor can be reluctantly adapted, then people who come to the art gallery on the second floor will be in a visual dislocation at any time. The teddy bear has become the protagonist of various folklore, great men and paintings. There are the teddy bears of the Mona Lisa version and the teddy bears of the Rodin sculpture "Thinker", but the most admirable of the designer's imagination is the teddy bear in Van Gogh's self-portrait. In the original painting, Van Gogh cut his ears, wrapped in gauze, and looked sad. Now Van Gogh has been replaced by a teddy bear, and he looks like a bear. I saw the fluffy Einstein bear, and the glamorous Marilyn Monroe bear was almost eye-popping. Her feet seemed to blow out the wind from time to time, and the white dress floated from time to time in the Monroe photo. Look at this Teddy's blonde hair and expression, there is really a kind of sexy sex. At the end of the art platform, the heavyweight "Elvis Bear" appeared on the stage, and the white form was gorgeous and handsome, and even the stage was exceptionally crafted. When these familiar faces are replaced with a bear face that is full of ambiguity, can you not be a man?

The most impressive part of the exhibition area on the second floor is a Teddy wearing a full LV line. It is worth a lot. It is said that it had shot 230 million won (1.9 million yuan) at the Monaco auction. ). There is also the world's smallest teddy bear, only 4.5 mm, to be seen with a magnifying glass. In order to commemorate the 2002 South Korean football broke into the World Cup semi-finals, the museum also specially made a teddy bear modeled by Korean football coach Hiddink.

The history of teddy bears can be traced back to before World War I. In 1902, the then US President Theodore Roosevelt participated in a hunting event. In order to appease and please the president, the people in the same group tied the black bears caught in advance to the tree so that the president could shoot. Roosevelt saw the innocent and cute look of the injured bear, and could not bear to start. He put down the gun and said: "This is not a fair competition!" Also vowed on the spot to stop hunting black bears. The matter was later painted by the political cartoonist Berryman as a blueprint. The Russian Midmim, who runs a grocery shop in New York, made a small fluffy bear according to the image in the cartoon and laid it in the shop for decoration. Surprisingly, the bear was quickly bought. With the permission of President Roosevelt, the bear was officially named after President Roosevelt’s nickname "Teddy."

Today's teddy bear is like a Barbie doll. It is no longer a general toy. It has been given more special commemorative meanings and has played a role in inheriting culture. Especially in Europe and America, a teddy bear can be regarded as a member of the family, and even accompany a family of three generations to grow up. But in South Korea, the teddy bear does not have this cultural foundation. The Teddy Bear Museum can be said to be built specifically to attract tourists. However, it attracts a large number of tourists from Europe and the United States every year. It is the management of the teddy bear culture that presumably belongs to people.

There are not many traditional classics that Korea really belongs to, but it can always make foreign classic processing popular, and even become a popular trend. It can be said that "there is a world of miscellaneous." For the attitude of the imported culture, the museum designers in Jeju Island are not simply adopting the ideas and the hard work. They are indeed racking their brains to explore the value of a cultural marketing, from creating a Korean drama to the design of each museum and park. , can be regarded as a specific and micro sample.

Source: Universal Magazine, Issue 2, January 16, 2011

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