Big packaging and big market

The long history of the “big packaging” of modern packaging and the development of the millennia have precipitated a profound culture of white wine. How to explain the personalization, taste, and artistry of liquor to the fullest extent has become a problem for many packaging design companies. However, Shenzhen Hongmeijia Design & Printing Co., Ltd. can handle this situation with ease and ease. Mr. Gu Kejun, Marketing Director of Shenzhen Hongmeijia, said in an interview with reporters that "Since its establishment in 2000, Shenzhen Hongmeijia, which has gone through four years, has developed into a professional enterprise integrating design, plate making, and scale production. Under the leadership of the company’s decision-making level with a forward-looking Hong Kong capital background, this year it is proposing a design concept that is compatible with both artistry and practicality, and designing and producing a marketing strategy where the two wheels go hand in hand. It can be said that there can be today’s achievements. The company has always insisted on a path of packaging “marketization” that is inextricably linked.We introduced Luzhou Laojiao, a silver cellar wine, which was designed from the outset to reverse thinking, and focused on creativity from the perspective of the market. Reflecting the history and richness of the wine, the overall shape of the wine is beautiful and colorful, and it can produce a strong counter effect.So it stands out from many products.Based on this, Luzhou Laojiao, a silver wine cellar, won the Zhongnan Star in 2003. Grand Prize."
Mr. Gu Kejun thinks that Shenzhen's packaging companies have done a good job in terms of creativity, quality, design level and service. The disadvantage is that prices are high. The key to solving problems lies in changing concepts: First, there must be a sense of cost of packaging. Liquor as a daily consumer goods also pay attention to cost-effective, packaging Huaguang Ambilight may be emphasized, but the quality and price must match, have absolute competitiveness will be favored by the market. The second is to consider the personality of the product as appropriate, because as long as it can demonstrate the product features is a good package. There is to establish a "big pack" consciousness. That is, the design of the packaging is not only an article on the style, but also a new idea can be created on the label and the accessory product. Designers need to mobilize their own artistic inspiration, through the meticulous planning of point and line, color, objects and so on, in order to seek new, change, think of customers do not want. What customers want is the professional mind of the designer.
Modern packaging should establish a "big market" concept Packaging industry has developed to today, public relations, marketing, and even political economy, and the guiding role of packaging design can not be ignored. The rapid development of the food market has constantly raised new requirements and issues for modern packaging. Only the packaging companies that first capture market-leading information can find the right direction for driving.
Therefore, Shenzhen Hongmeijia Design Co., Ltd. has more consideration in the design of elements that are conducive to marketing, not only stereoscopic composition, color matching, and so on, but ignores brand attributes and counter effects. They believe that the ultimate goal of a packaging work is to serve the sale of the product. If this package does not play a role in the sale of the product or even hinder sales, even if it won the international award, it is a failure. works. If there is no fundamental change in this consciousness, then the contradictions will always exist. A successful modern package should be as good as an Oscar-winning film.
To this end, Hungmeaga Company proposes that modern packaging design should establish a big market view, earnestly listen to the needs from the market, tailor-made to meet the individual needs of customers; study the big market and introduce a unique style of packaging. The “villages and commemorative wines” they designed for the Chengde Mountain Resort Wine Industry can be said to be a successful model. The summer resort wine industry has changed from a loss to a sales turnover of more than 100 million yuan last year. The market power of the series packaging is not Obliterated. ”