Four new elements of bottle design

A double-sided printing - extend your label If your product is a transparent liquid, in a transparent bottle, then there is a way to give you more packaging design space, and the cost is very low. I mean something can be printed on the back of the label. Of course, conventional information cannot be placed on the back of the label, but something like debates, stories about the company, or suggestions for better use of the product can be printed. This is a very simple method that can give your customers more information without breaking the image of the package.

B. Design packaging for the characteristics of the customer base Unilever's AXE series products have a very clear positioning - young people aged between 18 and 35. Therefore, the focus of their packaging design is to attract these people. AXE SHOWER GEL's bottle is a thick molded black plastic container with a rough appearance. It is very popular among these young people. Using it to pack shower gel is as simple as loading a lubricant.

C. The market for reusable packaged small beverages has matured and competition is fierce. If you think there is nothing new in this area, you can be wrong. POM Tea Company launched a special packaging. The product it launches is very special in itself - it is tea that is added to pomegranate juice. The packaging is even more worth mentioning: The beverage is contained in a commonly used strip of glass with a lid and a heat-shrinkable label on it. It says: Remove the label and leave the bottle. The product costs about $2.79 a bottle, which is not expensive for bottled tea, but you can get a free Glass Bottle without worrying about recycling.

D Designing Packages Interestingly Interesting packages are not just children's patents. Adults also like interesting things. Occupy the mainstream design style of children's product packaging, such as bright colors, different general shapes, the same can be used in the packaging design of adult products, only more exquisite. The first industry to incorporate "fun" elements in packaging design is the wine industry. You just have to spend some time strolling through the local shops and you can find many bottles of wine with labels such as horses, penguins, kangaroos, frogs, swans and more. Instead of preparing a penguin-shaped bottle, it would be enough to impress a penguin on it.