Text Element Design (3)
Text Design of Ad Text--Design of Advertisement Text
First, the position of the ad text on the screen
The text is placed at the top of the advertisement screen, which produces an ascending, lighter visual effect. At the same time, it also has a symbolic meaning of pleasurable and comfortable. Therefore, it is best to arrange the text in this position with respect to the content of the advertisements that express happiness, happiness, and comfort.
The text is placed in the center of the screen and is extremely stable, smooth and visually powerful.
The text is placed at the bottom of the screen, with the visual effects of falling, instability, and heavy, and sometimes there are symbolic meanings of sadness and depression, which are more suitable for the arrangement of words with the same meaning.
The text is placed on the left or right end of the screen with an extremely unbalanced feeling, but this sense of imbalance is also extremely effective for highlighting the text.
Second, the layout of the ad text
Axis left-arranged:
The left side of each line of text is aligned and the right side is missing. Neatly arranged, easy to read, is a common method of arrangement.
Arrangement of axes right:
The right side of each line of text is aligned and the left side is not flush. This method is suitable for use when the number of text lines is small, otherwise it will be inconvenient to read and affect the advertising effect.
Arrangement in the axis:
Set the axis of the text, each line of text is symmetrical about the center axis, each line of text is equal on the center axis, forming an absolutely symmetrical text arrangement.
When the content of the advertisement text is relatively large, one axis may be added to form the arrangement of two axes.
Biaxially arranged around:
The two sets of characters are left-qi and right-qi, and the Qi-head ones are left or right, respectively, and the arrangement of the interpenetration group is formed in the middle.
Double axis centering arrangement:
The two groups of texts are right-qi and left-qi, and the Qi head is centered on the other side, forming the alignment of two axes.
Double axis left or right:
Both sets of text are right or left. This method must allow two sets of characters to be interspersed and arranged, and it is more ideal if the size is changed.
Traditional writing arrangements:
It is also a kind of dual-axis arrangement. Each line of text is both left and right. Each text should be empty at the beginning, and then arranged in order when the text is arranged. In order to prompt each line of text, you can Add small dots, pentagrams, etc. on the axis at the beginning of each line to distinguish or embellish.
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