“Original wood doorâ€, “Solid wood doorâ€, “PVC doorâ€, “Polymer doorâ€, “Environmental protection doorâ€, “Paint-free doorâ€... The seemingly similar door is affixed with various concepts, dazzling, Consumers can only sigh "can't touch the door"!
When I investigated various doors in a furniture city on June 9th, the author encountered some consumers who came to buy the door. One of them, Zhang Ayi, had been with her daughter for nearly two hours. She held a stack of thick materials. "The key is that there are too many types of doors. The two doors that seem to be similar are of different types. Let me know what to do first."
The concept is less meaningful
"I still haven't figured it out, I plan to go to other places to see it again." Zhang Ayi said this to Xiaobian on the phone yesterday. In a certain furniture city, Xiaobian also interviewed some consumers randomly and found that their understanding of these concepts is completely in a "chaotic" state. "Listen to the salesperson's statement that the original wooden door should be made of the same kind of wood. The solid wood door may be made of various kinds of wood, and the price is relatively cheaper," said Mr. Li. Faced with these concepts, Ms. Wang, who strolled around the furniture city, said she was completely stunned. “The original wooden door may be more environmentally friendly. What is the concept of the ecological door? The wood should be more ecological, why? Also specializing in an ecological door?"
From the perspective of major markets, the price of the wooden door market with similar appearance and shape ranges from several hundred yuan to several thousand yuan. Even the two doors with similar shapes and colors belong to different types in different stores, and the price difference is nearly 500 yuan. It seems that many consumers can't find a door when they buy a door.
Simple door, why are there so many concepts?
In a furniture city, a person in charge of a wooden door production business said to Xiao Bian, "The concept of the door is many, the better it sells. Many people are looking at the psychological price. The price is almost different from the concept of the door. In fact, it is not much worse." Ms. Pu, who has been doing wooden door business for many years, said that strictly speaking, solid wood doors refer to wooden doors made of solid wood or laminated timber with the same tree species or similar materials. However, in sales, solid wood doors mainly refer to solid wood veneer doors. On both sides of the door is a painted panel filled with various wood. The wood door finger has no veneer and is directly assembled from wood. It used to refer to the same kind of wood. Now many manufacturers use various kinds of wood to assemble. Of course, there are also wood, but the price is generally more than 3,000 yuan, such as "Mountain pepper door." ", "Nanmumen" and so on.
And "PVC door", Miss Pu said that this kind of door is based on high-density fiberboard and other substrates plus the back surface of the panel is covered with PVC. The "PVC door" feels rougher than the solid wood veneer, but Miss Pu also acknowledges that the two kinds of doors It looks almost the same.
Industry insiders point the doorway
For the concepts of “polymer door†and “ecological doorâ€, Huang Anmin, an associate researcher at the Institute of Wood Industry of the Chinese Academy of Forestry, told Xiao Xiao that the name is completely non-compliant. “In fact, this is just a business promotion. A kind of hoe."
The industry also reminded that so many concepts have laid the groundwork for disputes that may arise in the future. For example, many merchants sell "solid wood composite doors" as "solid wood products". For this situation, Tian Shaoquan Law Firm Zhang Shaochun lawyer suggested that consumers should first determine which kind of solid wood door to buy before buying, which parts use which wood species, which materials are used. As for the material of the door cover and the door line, the consumer needs to agree with the merchant in advance when purchasing.
At Fussen Meimei, the general agent of a well-known brand in Chengdu said that when consumers buy solid wood doors, it is best to understand the parts they care about and let the merchants write their commitments into the text contract to better protect themselves. rights and interests. Industry insiders remind consumers not to care too much about the concept, the key to the practicality of the door, such as the bathroom, the kitchen door is best not to use solid wood, the main door is best to use a relatively strong plastic steel door or solid wood door. At present, most consumers choose solid wood veneer doors. The general price is around 1300, which is at least 1,000 yuan cheaper than solid wood doors, while PVC doors are cheaper.
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