Secretary General of Sport Administration likes Zhejiang Jiangshan to create outdoor sports brand hot dates:2016-03-14 18:14
This afternoon, the 2016 Global Outdoor Leisure Travel Conference Jiangshan Summit was held in Jiangshan, Zhejiang. Mr. Lou Jian, Member of the Standing Committee of the CPC Jiangshan Municipal Committee and Deputy Mayor of Zhejiang Province, introduced the experience of the integration of outdoor resources and sports tourism in Jiangshan City. He said Jiangshan City, as the launching area of ​​the first national leisure area, has abundant sports resources and extensive sports events. The sports tourism industry has developed vigorously and has become an important sports leisure tourism destination in the Yangtze River Delta region.
He said that in recent years, Jiangshan City has spared no effort in exerting the comprehensive effect and driving role of the sports tourism industry and accelerating the integration of tourism and sports industries. There are mainly three experiences.
Doing fine tourism + sports articles
Jiangshan City digs deeply into local characteristics, seizes the carrier of sports tourism projects, and continuously consolidates the foundation for tourism + sports integration.
One is to grasp the ecology in the entire city. Regarding ecology as the biggest advantage for the development of sports tourism in Jiangshan, it has played a key role in the comprehensive management of Wushui common governance, four-lateralization, three-reform, and one-off rehabilitation, and has strived to do a good job of homeland articles to protect the beautiful environment. It was last year by the UN Global Forum on Human Settlements and Environment. Evaluated as a global green city.
The second is to enhance the quality of online promotion. The focus is on creating four lines:
Create Xianxia Ancient Road classic walking route. Accelerate the advancement of the Xiaxia Ancient Road Improvement Project, carry out protective restorations on ancient roads and Guanyu, Quanzhou, Kiosks and ancient monuments, repair the old sites such as Guandi Temple and Longjing Inn, and comprehensively improve the supporting facilities such as scenic signs and other areas, and actively build Trekking routes.
Create rural leisure tourism boutique routes. Constructed four lines of rural leisure tourism, such as Shi Lang Jiang Lang style line, colorful security style line, ancient town health charm line, happy rural wind, and actively integrate into sports tourism elements, becoming a beautiful green road suitable for outdoor riding.
Implement tourism landscape improvement. Launched excavation of 205 national highways, 46 provincial roads, and extensions of main roads to scenic spots, historical sites along rural roads, and folk culture, and infiltrated these elements into landscapes, signage signs, and service area designs along the route. Visitors can experience the heavy history and culture, unique customs and customs when driving on a tourist highway.
Accelerate the construction of tourism, leisure and fitness greenways. The focus is to enrich and improve the basic sports leisure tourism infrastructure. At present, it has invested 35 million yuan to complete the first phase of a total length of 11 kilometers of West Ecological Leisure Green Road.
The third is to grasp the fine quality of each node. Broaden the investment and financing channels, leveraging Zhejiang and Jiangshang, attracting industrial and commercial capital, and investing in sports leisure tourism facilities and functional upgrading projects along the fine line. It has introduced a number of sports and leisure projects such as the Sanhe Hippodrome and Floating Mountain Canyon Drift. Actively develop sports + rural tourism model along the line. In Baisha Village, Fenglin Township under the Jianglang Mountain, basketball courts, tennis courts, bicycle lanes and other fitness establishments have been built in ten short years. They have hosted the first sports system ecological sports games in Zhejiang Province such as badminton and table tennis. Director Liu Peng is known as a model for China's new rural sports and is worth learning and promoting throughout the country.
Accelerate the construction of outdoor sports bases
In recent years, Jiangshan City has accelerated the construction of outdoor leisure sports bases to realize the massive development of sports + tourism.
The first is to accelerate the development of outdoor sports. In 2012, Floating Mountain Rafting successfully created the first outstanding project of drifting sports and leisure tourism in Zhejiang Province. Since then, Jiangshan City's outdoor sports and leisure projects have been springing up; in 2013, floating mountain scenery (camping) floating mountain canyon rafting (kayak rafting) mountain hippo field (equestrian) sports and leisure travel routes, by the provincial Sports Bureau and The Provincial Tourism Administration jointly identified as provincial-level sports and leisure tourism fine lines; in 2014, the floating mountain scenic area was identified as a provincial sports and leisure tourism demonstration base.
The second is to start the Moon Lake Sports and Leisure Base. Using the good water resources of the Wangyao Reservoir and the excellent ecological environment surrounding the reservoir, the professional competition planning company was invited to visit the river in the field, introduce triathlon and other classic events, and strive to create a provincial tourism resort with the theme of sports and leisure.
The third is to explore the development of low-altitude tourism projects. During the 13th Five-Year Plan period, Jiangshan will build major opportunities for the development of the second-class general airports, introduce private capital, and actively deploy low-altitude paragliding flights in the Xiakou Fengshi to enrich the tourism industry.
Create outdoor sports brand hot
In recent years, Jiangshan City has integrated government and non-governmental resources and actively introduced a number of large-scale sports events with broad masses of people, high ratings, and actual conditions. It has also broadened its media channels and focused on cracking down on cities and sports tourism brands.
The first is to plan and organize a group of professional sports events. In the first Jianglangshan International Tourism Festival in 2013, Jiangshan City invited American winger Jeb Cress to successfully cross the line of Jianglang Mountain. More than 50 media and more than 300 reporters came to Jiang to track and report, attracting nearly 3 countries worldwide. Billion people's attention. Last year, Jiangshan city actively fought for the 2016 New Year's Ascension Fitness Conference. During the New Year's Day, Secretary Liu Peng personally came to Jiang and led more than 10,000 fitness enthusiasts to climb. While actively undertaking major events, it also created local competition brands. Last year, the first Xianxia Ancient Road Walking Tournament was organized and attracted more than 600 outdoor sports enthusiasts to participate in the competition. This effectively promoted the Xianxia Ancient Road trekking classic line brand.
Lou Jian revealed that this year, Jiangshan City will continue to invite Oliver Spiderman Mike Kemet to once again come to the extreme challenge of Jianglang Mountain.
The second is to plan and organize a group of sports leisure travel activities. In recent years, through non-governmental forces, the city has successfully held Floating Mountain Tent Tourism Festival and Floating Mountain Drifting Contest for the fourth consecutive year, and held the first Jiangshan City Floating Mountain Cup Leisure Sports Competition, through hiking, camping, and gourmet beer festivals. The donkey and other series of fun and interactive outdoor activities have attracted more and more ordinary people to pay attention to and participate in sport and leisure sports, and to expand the connotation of tourism and sports. The third is to do a good job marketing activities promotion.
In recent years, Jiangshan City has incorporated the marketing and promotion of sports and leisure travel into the annual tourism marketing plan, subdividing the three types of markets for the elderly, young people and professional sports professionals, and carrying out accurate marketing planning. At the same time, we will use traditional channels such as radio, television, newspapers, and multimedia, as well as new channels such as mobile Internet, WeChat, and Weibo, and in particular strengthen cooperation with online travel e-commerce companies such as Tujia, Ctrip, Tongcheng, and Ali Travel. Jiangshan sports tourism brand and competition promotion.
The integration of sports tourism development is an important way to realize the entrepreneurial innovation of Jiangshan tourism. Lou Jian said that in the next step, Jiangshan City will systematically plan and design the development of the sports tourism industry during the 13th Five-Year Plan period, and improve the sports tourism infrastructure according to the principles of government-led, market participation, and classification promotion, and break through the bottleneck of industrial development. National first-class leisure travel destination. (
This afternoon, the 2016 Global Outdoor Leisure Travel Conference Jiangshan Summit was held in Jiangshan, Zhejiang. Mr. Lou Jian, Member of the Standing Committee of the CPC Jiangshan Municipal Committee and Deputy Mayor of Zhejiang Province, introduced the experience of the integration of outdoor resources and sports tourism in Jiangshan City. He said Jiangshan City, as the launching area of ​​the first national leisure area, has abundant sports resources and extensive sports events. The sports tourism industry has developed vigorously and has become an important sports leisure tourism destination in the Yangtze River Delta region.
He said that in recent years, Jiangshan City has spared no effort in exerting the comprehensive effect and driving role of the sports tourism industry and accelerating the integration of tourism and sports industries. There are mainly three experiences.
Doing fine tourism + sports articles
Jiangshan City digs deeply into local characteristics, seizes the carrier of sports tourism projects, and continuously consolidates the foundation for tourism + sports integration.
One is to grasp the ecology in the entire city. Regarding ecology as the biggest advantage for the development of sports tourism in Jiangshan, it has played a key role in the comprehensive management of Wushui common governance, four-lateralization, three-reform, and one-off rehabilitation, and has strived to do a good job of homeland articles to protect the beautiful environment. It was last year by the UN Global Forum on Human Settlements and Environment. Evaluated as a global green city.
The second is to enhance the quality of online promotion. The focus is on creating four lines:
Create Xianxia Ancient Road classic walking route. Accelerate the advancement of the Xiaxia Ancient Road Improvement Project, carry out protective restorations on ancient roads and Guanyu, Quanzhou, Kiosks and ancient monuments, repair the old sites such as Guandi Temple and Longjing Inn, and comprehensively improve the supporting facilities such as scenic signs and other areas, and actively build Trekking routes.
Create rural leisure tourism boutique routes. Constructed four lines of rural leisure tourism, such as Shi Lang Jiang Lang style line, colorful security style line, ancient town health charm line, happy rural wind, and actively integrate into sports tourism elements, becoming a beautiful green road suitable for outdoor riding.
Implement tourism landscape improvement. Launched excavation of 205 national highways, 46 provincial roads, and extensions of main roads to scenic spots, historical sites along rural roads, and folk culture, and infiltrated these elements into landscapes, signage signs, and service area designs along the route. Visitors can experience the heavy history and culture, unique customs and customs when driving on a tourist highway.
Accelerate the construction of tourism, leisure and fitness greenways. The focus is to enrich and improve the basic sports leisure tourism infrastructure. At present, it has invested 35 million yuan to complete the first phase of a total length of 11 kilometers of West Ecological Leisure Green Road.
The third is to grasp the fine quality of each node. Broaden the investment and financing channels, leveraging Zhejiang and Jiangshang, attracting industrial and commercial capital, and investing in sports leisure tourism facilities and functional upgrading projects along the fine line. It has introduced a number of sports and leisure projects such as the Sanhe Hippodrome and Floating Mountain Canyon Drift. Actively develop sports + rural tourism model along the line. In Baisha Village, Fenglin Township under the Jianglang Mountain, basketball courts, tennis courts, bicycle lanes and other fitness establishments have been built in ten short years. They have hosted the first sports system ecological sports games in Zhejiang Province such as badminton and table tennis. Director Liu Peng is known as a model for China's new rural sports and is worth learning and promoting throughout the country.
Accelerate the construction of outdoor sports bases
In recent years, Jiangshan City has accelerated the construction of outdoor leisure sports bases to realize the massive development of sports + tourism.
The first is to accelerate the development of outdoor sports. In 2012, Floating Mountain Rafting successfully created the first outstanding project of drifting sports and leisure tourism in Zhejiang Province. Since then, Jiangshan City's outdoor sports and leisure projects have been springing up; in 2013, floating mountain scenery (camping) floating mountain canyon rafting (kayak rafting) mountain hippo field (equestrian) sports and leisure travel routes, by the provincial Sports Bureau and The Provincial Tourism Administration jointly identified as provincial-level sports and leisure tourism fine lines; in 2014, the floating mountain scenic area was identified as a provincial sports and leisure tourism demonstration base.
The second is to start the Moon Lake Sports and Leisure Base. Using the good water resources of the Wangyao Reservoir and the excellent ecological environment surrounding the reservoir, the professional competition planning company was invited to visit the river in the field, introduce triathlon and other classic events, and strive to create a provincial tourism resort with the theme of sports and leisure.
The third is to explore the development of low-altitude tourism projects. During the 13th Five-Year Plan period, Jiangshan will build major opportunities for the development of the second-class general airports, introduce private capital, and actively deploy low-altitude paragliding flights in the Xiakou Fengshi to enrich the tourism industry.
Create outdoor sports brand hot
In recent years, Jiangshan City has integrated government and non-governmental resources and actively introduced a number of large-scale sports events with broad masses of people, high ratings, and actual conditions. It has also broadened its media channels and focused on cracking down on cities and sports tourism brands.
The first is to plan and organize a group of professional sports events. In the first Jianglangshan International Tourism Festival in 2013, Jiangshan City invited American winger Jeb Cress to successfully cross the line of Jianglang Mountain. More than 50 media and more than 300 reporters came to Jiang to track and report, attracting nearly 3 countries worldwide. Billion people's attention. Last year, Jiangshan city actively fought for the 2016 New Year's Ascension Fitness Conference. During the New Year's Day, Secretary Liu Peng personally came to Jiang and led more than 10,000 fitness enthusiasts to climb. While actively undertaking major events, it also created local competition brands. Last year, the first Xianxia Ancient Road Walking Tournament was organized and attracted more than 600 outdoor sports enthusiasts to participate in the competition. This effectively promoted the Xianxia Ancient Road trekking classic line brand.
Lou Jian revealed that this year, Jiangshan City will continue to invite Oliver Spiderman Mike Kemet to once again come to the extreme challenge of Jianglang Mountain.
The second is to plan and organize a group of sports leisure travel activities. In recent years, through non-governmental forces, the city has successfully held Floating Mountain Tent Tourism Festival and Floating Mountain Drifting Contest for the fourth consecutive year, and held the first Jiangshan City Floating Mountain Cup Leisure Sports Competition, through hiking, camping, and gourmet beer festivals. The donkey and other series of fun and interactive outdoor activities have attracted more and more ordinary people to pay attention to and participate in sport and leisure sports, and to expand the connotation of tourism and sports. The third is to do a good job marketing activities promotion.
In recent years, Jiangshan City has incorporated the marketing and promotion of sports and leisure travel into the annual tourism marketing plan, subdividing the three types of markets for the elderly, young people and professional sports professionals, and carrying out accurate marketing planning. At the same time, we will use traditional channels such as radio, television, newspapers, and multimedia, as well as new channels such as mobile Internet, WeChat, and Weibo, and in particular strengthen cooperation with online travel e-commerce companies such as Tujia, Ctrip, Tongcheng, and Ali Travel. Jiangshan sports tourism brand and competition promotion.
The integration of sports tourism development is an important way to realize the entrepreneurial innovation of Jiangshan tourism. Lou Jian said that in the next step, Jiangshan City will systematically plan and design the development of the sports tourism industry during the 13th Five-Year Plan period, and improve the sports tourism infrastructure according to the principles of government-led, market participation, and classification promotion, and break through the bottleneck of industrial development. National first-class leisure travel destination. (
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