Under the market economy, enterprises have always attached importance to the construction and maintenance of channels. The “channel is the era of the king†is the game rule that all enterprises have to abide by. In the field of commercial circulation, e-commerce has become the trend of the market, and many home brands have gradually realized this and began to divide the profit cake brought by the e-commerce platform.
It is understood that Qu Mei, Shengxiang, Nature, Cool Manju, Ruibao Wallpaper, Huanili Lijia, Ximengbao, TATA Wooden Door and other well-known home furnishing enterprises have begun to test e-commerce, and emerging online sales are for enterprises in the market. Fight for share and escort.
Home improvement industry online sales against the market growth
The home improvement market is seriously affected by the unfavorable factors of the new property market, but unlike the weak physical market, on the Internet, the home improvement retail industry has grown against the trend, and the transaction is extremely hot. An e-commerce person said that e-commerce has the advantage of reducing channel costs and being free of geographical restrictions, so the ability to withstand pressure will be stronger. And more and more consumers are starting to shop online, which is helping to expand the online shopping market in the home improvement industry.
In addition, the “post-80s†group usually relies on web search information, and has an irresistible love for online shopping, including the purchase of household items, which is highly dependent on the web platform. To this end, home e-commerce platforms have sprung up, causing widespread concern in the industry.
Furniture online sales model is maturing
Although the furniture industry has entered the online shopping market soon, there are many furniture companies trying to fight for the fresh cake of online marketing. It is understood that today's online furniture e-commerce sites are divided into three categories: the first category is based on the store established by the physical store furniture store; the second category is that they have manufacturers and have a certain well-known brand, set up a furniture online store, a The aspect is to promote the brand, on the other hand, to increase a sales channel; the third category is that there is neither a physical store nor a brand of its own, a self-established website platform, and mutual cooperation and cooperation with some furniture brands, online sales.
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