All kinds of information indicate that urbanization planning will be introduced during the year, and the expansion of property tax is brewing. Under the background of urbanization, the home industry is considered to be a new business opportunity.

Wang Xuanqing, deputy director of the Circulation Development Department of the Ministry of Commerce, said at the inaugural meeting of the China Furniture Association Market Committee held on July 18 that the national building materials home boom index (BHI) was 108.10 in June, down 1.01 points from the previous month. The sales of household building materials above designated size in the country was 102.8 billion yuan in June, down 2.71% from the previous month. Cumulative sales from January to June were 519.6 billion yuan, down 6.19% year-on-year. Combined with the three stages of the overall situation of the BHI index from January to May, 1-2 months is the “ice valley period”, 3-4 months is the fast warming period, and the 5-6 month rising trend is falling. Further consolidation. In this industry context, the market competition in the home industry is bound to become more intense.

At present, the new growth point of the home market is mainly the rigid demand for new marriage and secondary decoration. It is relatively limited. With the deepening of urbanization, new market demand will emerge in second and third tier cities. The deep network of the second and third lines sinks and tests the integration ability of home enterprises in talents, teams, management and control, product quality and brand.

In the first half of 2013, the immediate release of the upstream real estate industry injected a booster into the home furnishing industry, which led to a booming trend in the home furnishing industry. In March, the chairman of Red Star Macalline, Che Jianxin, announced the 2013 corporate development strategy and predicted that the entire domestic furnishing industry will see a growth of more than 10% in 2013. According to the prediction of relevant departments, the rapid development of urbanization in China can continue for a long time. By 2030, the urbanization rate will reach about 65%, and various towns and cities will add more than 300 million people, which will provide for expanding consumption and investment needs. Strong, lasting motivation.

Since the end of last year, domestic real estate companies have set off waves of “taking the tide”. Industry insiders pointed out that the second- and third-tier cities have repeatedly culminated in the land, reflecting the growing opportunities for growth in first-tier cities and the strong potential of new urbanization.

In the future, Red Star Macalline plans to build 200 home shopping malls nationwide in 2020. The layout of second and third tier cities is bound to become the company's future expansion focus. From the promotion activities of Red Star Macalline in the first half of the year, the total sales of merchants exceeded 7 billion yuan in 7 days. The total sales of merchants in the first half of the year has reached nearly 30 billion yuan. The total sales of merchants in the whole year is expected to exceed 60 billion yuan. Based on the ups and downs of the home industry, the trend of the real estate industry lags behind the real estate industry for about 10 months. The real estate boom is the impression of the home industry and the home sales season of the gold, silver and silver in the second half of the year. We have reason to be optimistic about the home market in the second half of the year.

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