As the founder of Beijing Qumei Furniture Co., Ltd. and the founder of “Qumei†brand, Zhao Ruihai, who has more than 20 years of furniture hard work, has been attributed to “the pioneer of the furniture industryâ€. However, he does not "really appreciate" this title, and he is even reluctant to treat himself as a "big man."
From the sofa workshop of more than a dozen people to become the industry leader, Qumei Furniture is undoubtedly successful, but Zhao Ruihai is not satisfied with the achievements he has made. Keeping the long-term development of the company is something he particularly cares about. When talking about the success of Qumei, Zhao Ruihai attributed it to innovation and practicality. For the future of the company, Zhao Ruihai did not dare to relax, and proposed the strategy of “continuously transforming itself and reorganizing ideas†in order to increase the added value of products and promote the upgrading of the industry.
The practice of the ideals and beliefs of the non-public economic people in the country is in full swing. Our reporter has the honor to interview this entrepreneur who is plain, humble and humble, and dedicated to the furniture field, let him tell some of his time at startup. The story and anecdote. In the interview, Zhao Ruihai often used his relaxed, humorous language to make everyone laugh, completely without the "shelf" of the president of the company. So the interview was conducted in a relaxed, joyful atmosphere.
Zigzag Venture Road
In 1986, Zhao Ruihai heard that the sofa was more profitable, and he went to the sofa factory for a turn. Then he hired a person who would cut the saw. He took down his own double bed and used the tailoring technique he had learned to make a sofa. Set, and finally "spelling" into an imaginary sofa. Who knows that he completely dissipated with a "light" shot. So Zhao Ruihai deliberately bought a book to make a sofa, made three sets of sofas according to the gourd painting and pulled it to the trade fair to sell. An overseas Chinese bought them for $200, which made him confidently start the sofa. â€
In 1992, Zhao Ruihai had a chance to meet an old expert of a certain furniture company. The old expert designed a set of imitation foreign "curved wood" gluing equipment drawings, but suffered from no funds to do this equipment. Since the curved furniture has not been produced by the manufacturer in China, Zhao Ruihai decided to invest in research and development. At that time, all the processes and technical parameters were still blank. More than 1 million yuan of equipment and materials were developed, and basically all his money was spent. However, the R&D trial system failed again and again, and the R&D team almost lost confidence. Even Zhao Ruihai himself felt that it would not succeed. However, the sky pays off, after a year and a half of hard work, Zhao Ruihai and the experts finally overcome the technical difficulties and successfully solved the problem of making curved wood. "Qumei" got its name, and it can be said that technological innovation has given Qumei vitality.
In Qumei's curved wood furniture technology innovation for about 5 years, the domestic furniture market homogenization is serious. In the fierce market competition, Qumei's products are not as popular as they used to be. Before and after 1998, Zhao Ruihai’s enterprises encountered bottlenecks. The company’s development was at a level of non-growth. Zhao Ruihai felt the crisis coming. With his sensitivity to the market and his experience of traveling abroad, he decided to make a second innovation. Invite international designers to design Qumei products.
The famous Danish designer Hans used only a 16-fold paper and folded a paper bed. Zhao Ruihai boldly decided to cooperate with Hans and bought out his design rights in the Chinese furniture market.
This innovation has made Qumei Furniture not only completely differentiated from the furniture on the market, but also far ahead of the personalized design of the domestic furniture market. Not only is the furniture design full of fashion and exotic style, the design of the black store is also very bold and avant-garde. .
Zhao Ruihai said with emotion: "Maybe it is forty years old, many things are very transparent. Enterprises have their own business objectives, such as how much sales to achieve within a year, but I think it is more important for companies to have spiritual goals. Because the company has developed to the present, it is not a question for me to make much money, but to be responsible for my employees, and to consider the impact on society."
Chinese dream is a happy family
When talking about how to combine the "business dream" with the "Chinese dream", Zhao Ruihai said: "With the improvement of China's economy and international status, the new leadership team came to power and proposed a grand blueprint for the Chinese dream. Its content is not only It includes the idea of ​​becoming a strong country, and it also includes the concern for people's livelihood, stimulating personal dreams, and building a strong life, family, and country's strong feelings. 'Chinese Dream' is a topic of great and profound influence nowadays and even generations. To us personally, the 'Chinese Dream' can also be understood in a sense as a 'happy family'."
Zhao Ruihai believes: "From the very beginning, Qumei Furniture has created a healthy and comfortable home environment and lifestyle as the essence of the company. Continuously introducing new products is the embodiment of the company's innovative spirit. There is a lot of happiness, turning your thoughts into products, getting customers' likes, and getting consumers' approval. This is a happy process. The furniture industry is very attractive, it will give you a lot of new interests and new difficulties, so You will not have excessive industry fatigue, which is also closely related to design, life and innovation. This is the characteristics of the furniture industry. For more than 20 years, Qumei Furniture has always adhered to a dream - to make the enterprise A hundred-year-old shop. But the dream can't just think about it, it must be supported by practical actions. Therefore, the Qumei furniture team has been down-to-earth, with certain goals, a complete set of operations and action programs, step by step, to become today's furniture. The leading representative of the industry has become a furniture brand with a life philosophy, a life attitude and a spiritual pursuit.
Zhao Ruihai finally said that a company should not be a simple institution that pursues interests. As a private enterprise that sells to the whole country, Qumei Furniture not only sells furniture, but also serves the consumers sincerely, creating wealth for consumers, while also shouldering the burden. A sense of responsibility for the entire society. Qumei's innovative spirit is the benchmark of the industry. We support original design with the utmost enthusiasm, and cooperate with outstanding designers at home and abroad to lead the trend of the industry.
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