Enterprises actively develop and seize the market
Yang Bo, chairman of Beijing Yuan Henry Classical Hardwood Furniture Co., Ltd., is a supporter of the new national standard. He told reporters that when the company was founded, the name used hardwood instead of mahogany, which is expected to be a small category of redwood, several traditional materials. Not sustainable. He believes that in terms of the scarcity of raw material resources, it is necessary to increase the species of redwood.
Liu Haichao also said that even Tianhong Company actively supports the development of new tree species products. At present, it has found more than 10 new species of wood that are comparable to mahogany in the world. These new species may be introduced in modern fashion furniture. This eases the tension in the mahogany market. The development of new raw materials can not only alleviate the shortage of traditional mahogany raw materials, but also enable the sustainable development of traditional mahogany resources. At the same time, it is conducive to guiding consumers.
Most companies welcome the inclusion of new materials in the national standard. Hu Guyu, general manager of Beijing Fuxing Guyue Hongmu Furniture Co., Ltd., said that when any kind of valuable wood has been exhausted, preparing early will help to seize the market.
Demand drives new tree species development
Yang Bo said that the future consumer groups of mahogany furniture are currently around 30-40 years old. These people have unique personality requirements, and the demand for mahogany furniture is not the same. It is difficult to be satisfied by one family. At present, the market potential of mid-end mahogany furniture is huge, and demand is strong. The addition of new tree species is conducive to meeting the needs of mass consumption, and the potential huge demand will also promote the development of new tree species.
Zheng Xuesong, secretary-general of the Traditional Furniture Committee of the China Furniture Association, said that the new national standard advocates the development and use of new tree species, which can make the raw materials for making mahogany more abundant and satisfy the mass consumers. At the same time, he believes that the value of new tree species and new products lies in the recognition of the market and consumers. This is a long-term accumulation process.
Industry statement
New tree species will not impact mahogany prices
Yang Bo, Chairman of Beijing Yuan Henry Classical Hardwood Furniture Co., Ltd.
The new national standard will introduce more wood into the “redwood†identity range, and some believe that it may affect the price of precious wood and impact the overall decline in the price of mahogany furniture. In fact, the price of mahogany furniture is related to the price of raw materials, production and production costs, market environment and other factors. The increase of redwood species only increases the category of redwood species, and does not directly relate to the price of redwood.
In addition, the new national standard advocates the development of new materials, increasing the variety of wood from 33 to hundreds, expanding the range of redwood wood, but its expansion does not change the scarcity of some high-grade wood. For example, precious wood such as red sandalwood and huanghuali, their total amount is gradually scarce. The so-called "things are rare", they will only become more and more precious, and the introduction of new national standards will not affect their scarcity. The price is even less affected.
New materials increase to promote market maturity
Hu Gu Yue, General Manager of Beijing Fuxing Guyue Hongmu Furniture Co., Ltd.
Some large companies with fixed production materials do not want to expand the mahogany materials, fearing that adding new materials will lose value and advantage to their own companies, and therefore oppose the change of national standards. Some companies believe that the new materials involve a wide variety, and the price difference is too much. The actual introduction will bring confusion to the market and cause market instability.
After new materials enter the national standard, they will have different effects on different enterprises. High-end brands have little impact; mid-end companies have more choices for materials that guarantee continued production. The new national standard will be gradually rolled out, and the effect will be revealed after one year. The strength of the big brand will be more prominent, the brand will be more concentrated, and the market will mature.
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