Screen printing has its own unique advantages: less investment, low cost, easy to grasp technology, easy to promote the development. However, traditional offset printing and gravure printing require large-scale production of at least a million yuan, and are limited to full-width format. The popular large-scale inkjet photo system is not only expensive but also has high cost of consumables, and most of them rely on imports. Therefore, implementation is still very difficult. Although digital printing is now surging, and digital printing technology has revolutionized the printing plate making and printing process, and the competition with screen printing is fierce, digital pressureless printing has also taken away part of the screen printing market, but it has become digital. Printing cannot replace screen printing. Because screen printing has the advantage that other printing cannot be replaced, it has a competitive advantage compared with other printing, and the future market will combine digital printing and screen printing to promote the development of the screen printing industry to a greater extent.
One, online printing will have more opportunities in commercial advertising
The brand awareness of Chinese consumers has gradually strengthened, and some large companies, especially electrical companies and tobacco and alcohol companies, cannot ignore this. The timing and quality of advertising determine the companyâ€™s share of the market to some extent. Appliance advertisements, packaging advertisements, outdoor advertisements, signage, credit cards, and children's toy advertisements provide a vast space for screen printing, but at the same time, they also require screen printing products to be new and timely. In the commercial competition, outdoor large-scale advertisements are valued because of their wide field of vision and good results. For this reason, with the development of product advertising screen printing in large-format color advertisements, it has also increasingly exhibited technical advantages such as large quantities, low prices, colorful colors, long shelf life, and fast delivery, and it has been increasingly used by large and medium-sized cities. The planning department and the advertising management department have met and attracted many advertisers. If you walk in Beijing, Guangzhou, Shanghai, Shenyang, Wuhan, Chengdu, Kunming and other cities, especially Beijing's subway, the screen printing large-format color advertising colorful, everywhere. Domestic large format color screen printers and related equipment are in short supply.
The screen printing industry basically serves the consumer industry. China has a large population, a large consumer market, and a gradual increase in living standards. People also gradually pay attention to the brand of products. These determine that China is the largest market for the world's online printing industry, and also determine that the potential market for China-Taiwan-China commercial advertising is enormous. In the next 10 years, screen printing commercials will continue to develop rapidly.
Second, screen printing in the packaging industry presents vitality
According to information provided by authoritative agencies, the Asian packaging market has developed rapidly. In many Asian countries, China's packaging industry has experienced the most rapid growth. The growth rate has been 20% to 30% since the 1990s. In 2000, Chinaâ€™s packaging production reached US$2.7 billion to US$28 billion. . There is no doubt that the continuous development and application of screen printing equipment will better serve the packaging and decoration industry, contribute to the prosperity of the packaging and printing industry, and will also bring a broader market for the screen printing industry.
With the rapid development of China's packaging industry and the expansion of domestic and foreign markets and the increasing demand of consumers for product packaging, the proportion of screen printing applications on the packaging will continue to increase, its application areas have been printed stickers trademarks , signs and other extended to print high-end packaging boxes, packaging bottles, especially cigarette packs, wine bags.
In terms of packaging design, screen printing products can be designed using computers. The software of Beijing University Founder has mature technologies for packaging design. Screen printing companies apply these new technologies to adjust their structure and use the advantages of screen printing to occupy more packaging markets.
Third, the screen printing of electronic products still occupies absolute advantages
In the electronics industry, screen printing technology has a market share of up to 90%. The production of a television requires a lot of screen printing technology. For example, switches and operating panels must all be screen printed. The display screen must also be screen printed. The printed circuit boards are inseparable from the screen printing technology. There is no circuit board without screen printing, no TV without a circuit board, and the importance of screen printing is evident. Large-scale ultra-thin televisions and liquid crystal display films, which represent future development trends, still require the use of screen printing technology. At the turn of the century, it will enter the multimedia era. Large-area flat panel display devices such as plasma display (POP) and plasma-identification liquid crystal display (PALC) have been put into commercial use, and their development is increasingly dependent on screen printing.
Fourth, screen printing involved in decorative decoration industry
At present, a new technology is being promoted throughout the country, namely screen printing emulsion glass and color screen printing glass. The technology uses chemical principles and optical principles to make a variety of geometric patterns made of screen, an environmentally friendly emulsifier directly printed on the surface of the glass, washed with water after a few seconds, you can get a piece of clarity Visible, emulsifying decorative glass. This kind of glass is very easy to wash. It has changed the past, such as high cost of frosted glass, dust flying around, difficult to clean, etc. The product has a real, natural, luxurious effect, and it is estimated that it will be vigorously promoted in the next few years.
Fifth, screen printing will play a role in the wedding background and colored curtains
In the past, wedding backgrounds and colored curtains were mostly painted by hand. The production cost was high, the speed was slow, and the quality was not guaranteed. In recent years, the special background of wedding photography is like â€œit is like a spring night and a thousand trees and pear blossomsâ€. A new kind of simulation screen printing wedding background and color simulation screen printing curtains are all over the stores, and the price is even higher than hand-painted. Much higher. At present, screen printing has just been involved in this industry, its momentum is waiting for it. Compared with any traditional printing method, screen printing has unparalleled advantages. It has strong competitiveness, vitality, and popularity. The prospect of screen printing will be bright.
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