Now some real estate developers are tying up the benefits of buying furniture with the purchase of homes to attract more owners. Information picture The same piece of furniture, how to find the selling price of nearly half price? It seems that the discount on the merchants is not very reliable. After all, it is impossible to move to the new home to discount the time of the home store. Right now, there are many real estate developers who have come up with ideas for new owners: launch factory direct group purchases, abandon dealers, and lead new owners to go shopping. Although this practice began with the promotion strategy under the downturn of the property market, this trend seems to be getting more and more fierce. Now it has formed a big trend in Zhongshan, and it has become the mainstream of home sales.
New disk owners into the main force of purchase
Just listening to a project manager of the community developer, Zhang Zhiming tried a "factory factory direct sales" organized by the developer. Originally, I was holding a try-and-see attitude, but when I saw that a set of fabric sofas sold in a home store in Shijie District could be won at half the price, Zhang Zhiming and his newlywed wife were moved. In another month, Zhang Zhiming’s purchase of a commercial house with a decoration in Shaxi will be handed over to the building. When the two couples are preparing to purchase furniture, they just heard that the real estate developer has organized a direct sales activity for the furniture factory. Quite a lot.
"Like this kind of activity, the developer acts purely as an intermediary. After all, our business is not in this one. To put it bluntly, it is actually an extension of real estate promotion. It will tie up the furniture discounts and purchase discounts to attract more. The owner." The real estate developer a project leader revealed. In fact, in recent years, many home stores in the city have been trying out the model of factory direct sales, but more are in the form of promotions rather than in the mainstream. In the property market, the direct sales of home-based manufacturers, which are dominated by developers, have gradually become scale.
It is understood that at present, there are at least four home sales in the urban area with similar organized home factory direct purchases; and according to incomplete statistics, there are more than 15 properties in the popular townships including Shaxi, Tanzhou, and ports. It is said that this home purchase channel can be provided, and the quotation is generally 30%-60% lower than the public. It is understood that in Zhongshan, the largest procurement point is generally based on the city and Foshan furniture factory, most of the operating forms are based on developers, organize a certain number of owners to the store first to see the goods, and then unified to the manufacturers Order.
“The new wave of household consumption comes from the sluggish property market pressure. As a real estate downstream industry, the home furnishing industry has always been affected by real estate policy regulation, and many peripheral consumption channels will be gradually excavated.†Shaxi I real estate project developer The person in charge said.
"Factory direct purchase" is maturing?
Facing the pressure of the property market, the current home furnishing industry seems to have formed a view: the increase in the supply of furniture market and the reduction of consumer demand, the furniture industry must solve the survival problem, the only way out is to reduce the price; and how to reduce the price, consider canceling the distribution. It is the most direct way for business or agents to meet directly with manufacturers and consumers. From this point of view, the “factory direct purchase†model led by developers and their real estate owners in Zhongshan seems to have certain market prospects.
However, there is no shortage of opposition in the market. A marketing director of a home store in Shijie District said that in fact, the current mainstream of home factory direct sales is not only the consumer as the main force, but also the home store has also taken the initiative to abandon the dealer to show the good situation to the manufacturers. “But I think this can be said to be an opportunity or a challenge. The most notable point is that manufacturers who skip the dealers directly can circumvent some quality standards to varying degrees, and most of them are now in a customized form. Even with the same style, different quality issues may arise," he said.
According to the reporter's understanding, as far as Zhongshan is concerned, the current factory direct sales model dominated by home stores has not yet become a scale. At present, the most active ones are the number of owners who are led by new developers. Recently, through the introduction of the developer, the reporter contacted several furniture factories in Zhongshan and Foshan. Recently, they have received many “direct purchase†activities from the owners of real estate developers, and the purchase price is not much different from the wholesale price; Most manufacturers also said that from a long-term perspective, this sales model still has a large risk. "After all, we lack sales experience, we will still entrust dealers to represent our products." Without the approval of the manufacturer's channel, product quality problems are difficult to guarantee in the low price temptation.
Concealed Slides,Push Open Undermount Slide,Concealed Drawer Slides,Concealed Undermount Drawer Slides
JOKER UNO LIMITED , https://www.jokeruno.com