Personalized printing was probably a new thing a few years ago, but it seems to be quite common today. In China, the development of the personalized printing market is very rapid, which is determined by the market characteristics of personalized printing.
Technically speaking, the development of digital printing technology is mature, providing technical guarantee for short-run and personalized printing. From the market point of view, this is an emerging incremental market. There is no monopolist. Each enterprise stands on the same starting line and has a certain time to cultivate its own online brand. From the point of view of products, products focus on individuality and rich in types. From the point of view of the consumer groups, the personalized print consumer group is huge, and almost everyone can become a customer of personalized prints.
The personalized printing business model is summarized into three types: operator mode, service provider mode, and integrated operation mode.
1. Operator mode
The carrier model mainly refers to a pure network B2C e-commerce model represented by Internet companies and operating companies. In layman's terms, the personalized products are completely moved to the Internet for sale, providing consumers with convenient personalized customization services. This model has the following main features.
First, the Internet means all.
Second, the business process is simple.
Third, the ability to acquire customers is strong.
Fourth, comprehensive, professional and flexible.
However, since this model relies entirely on the Internet, it is necessary to prepare a lot of things to get involved in this piece. After all, personalization printing is different from selling ready-made and batch-oriented products. It requires the design, development, promotion, and promotion of personalized products. More manpower and material resources are invested in operations.
2. Service provider mode
The service provider model can also be called a channel model or a distribution model. Compared to the carrier model, the "Internet" is only a tool in the service provider model. With the help of the Internet, merchants can carry out various cooperation with other B2C malls and forum portals to promote the development of personalized printing business.
The service provider model is mature and is the most widely used business model. Compared with the first model, its significant advantage lies in having a group of potential customers and investing small. For all individual printers that focus on the input-to-output ratio, this is undoubtedly a high-return operating model. However, the problem with this model is that the product profit margin is not high.
3. Integrated operating model
In terms of capital investment, flow introduction, conversion rate, and customer retention, traditional printing companies have many offline advantages over so-called “pure mouse†operators.
First, the intrinsic brand is their core strength.
Second, strong strength is operational support.
Relatively speaking, the online and offline integrated operation modes have high initial investment and the overall operating cycle is relatively long. This is extremely demanding for the company's financial strength and online and offline control. Therefore, when traditional printing companies want to carry out personalized printing business, they need to grasp the rhythm and operation methods, and the small-step test can quickly develop.
The above content is selected from the 12th issue of “ Printing in Digital Printing†by Keyin Media . For more journal content, please pay attention to the journal channel. The latest journal content is clicked to enter the electronic journal channel of Keyin.com.
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