As furniture interior materials such as wood, aluminum, stainless steel, as well as paint, glue and other materials continue to rise, many manufacturers' furniture prices are brewing a wave of price increases, and some furniture prices in Guangdong have increased by 10% compared with the same period last year. about.
In this regard, I visited a number of furniture stores such as Shenzhen Art Exhibition Center, Red Star Macalline, and Hundred Years. I found that most manufacturers claimed that they are preparing to raise prices due to rising raw material prices, but the specific price increase will be in Shenzhen this month. It was confirmed after Dongguan or Guangzhou International Furniture Fair. Among them, wooden furniture manufacturers who are more sensitive to the price of raw materials, such as the sellers of many mahogany furniture in the Art Exhibition Center, have clearly stated that they have already raised prices according to the price trend of the rosewood market. Liu Wei, the store manager of Red Star Macalline, who is based in North America, told reporters that due to the economic recovery in North America and the rising demand for wood, timber prices have been rising. Due to cost pressure, they have already The price has been raised by 5 points.
At the same time, the overall price of the home improvement market has also increased due to the increase in raw material costs. The operator of the famous carving decoration told the reporter that in addition to the adjustment of the decoration management fee, other renovation projects did raise the price, but the extent of the increase should be determined according to the specific project.
However, the rise of raw materials is not new. In recent years, raw materials have been in the channel of rising prices. Most manufacturers have been concerned about the increase in raw material costs. It has become customary to adjust the price of furniture according to the increase in raw materials. The response of manufacturers is not sensitive. . "According to my observation, the most important factor in causing cost pressure on furniture manufacturers is the surge in labor costs. Although the labor costs of most industries are rising, the labor costs of some furniture manufacturers have even doubled, which makes them very Headache," said Zhu Jun, manager of Le Anju's planning department.
As a labor-intensive industry, labor cost is one of the main components of the overall price of the furniture industry. Whether it is production, sales, transportation or after-sales, it is the focus of the human cost of the enterprise. The new "Labor Contract Law" was officially implemented on January 1 this year. Enterprises must pay five insurances for their employees, such as pension, unemployment, work injury, maternity and medical care. This has undoubtedly increased the labor cost of furniture companies, and the already relatively meager profits will be forced to “shrink†due to the increase in labor costs.
"The demographic dividend of the home industry has already been consumed almost, and the labor cost advantage has ceased to exist. No matter which type of household products are manufactured, they must face the same problems and challenges." Zhu Jun said. Of course, specific to individual details, the pressure on labor costs faced by different manufacturers may be different. Taking the after-sales service as an example, manufacturers such as ceramic tiles and ceilings with less business pressure in this link have relatively lower labor cost pressure than custom furniture manufacturers such as wardrobes and cabinets.
Because of fierce market competition, most home furnishing companies have to lower the profit margin to some extent while adjusting the price of the products, so as not to fall into the disadvantages in the market competition because of the price. However, the rise in labor costs is already an irreversible trend. Compared with the rising prices of raw materials, the pressure of labor costs will still cause some problems for home furnishing companies in 2014, and consumers may face rising prices of household products.
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