The total population of the central and western regions is about 737 million, accounting for 67.59% of the total population of the country; the land area is 8.324 million square kilometers, accounting for 86.6% of the total area of ​​the country; in recent years, the country's vigorous construction of the central and western regions has been actively promoted. The living standards of the local people have improved significantly. Undoubtedly, this huge consumer group and abundant resources provide a broad space for development of all kinds of furniture.
In recent years, as land costs, logistics costs, labor costs, etc. continue to rise, the low-cost competitive advantage of manufacturing industries in coastal areas is gradually losing. Some coastal furniture enterprises have begun to move to the mainland, looking for lower comprehensive costs and higher development potential. Large area.
Sichuan in West China, Hubei in Central China, Anhui in East China, and Beijing, Tianjin and Tangshan are rapidly emerging – the pattern of the furniture industry is changing quietly.
Under the pressure of the coastal furniture industry, a shift in the furniture industry from the coast to the interior is underway. Areas including Chengdu, Chongqing, Liupanshui, Xi'an, Wuhan, Qianjiang and Suzhou have become hot spots. For example, Wuhan introduced the concept of “Chinese Furniture CBDâ€, and Chengdu, which has been bent on taking over the transfer of coastal furniture industry, has slogan “Global Furniture Building Materials CBDâ€.
Shifting the general trend is unstoppable.
Intensive investigation
In November last year, the Dongguan Foreign Trade Enterprise Association led a group of furniture entrepreneurs who were interested in developing in the Mainland to visit the Huazhong Furniture Industrial Park in Qianjiang City, Hubei Province. A detailed understanding of the construction progress of the park, the advantages of the park, and supporting facilities were also carried out.
Less than three months after the separation, a large-scale delegation of Guangdong, Jiangsu and other provinces conducted a more in-depth study of the Huazhong Furniture Industrial Park in Qianjiang, in order to prepare for the station at any time.
In addition, a group of well-known enterprises in Shenzhen also went to Sichuan and Hubei provinces for investment investigations. The member of the delegation, Song Qiqing, president of Xingli Furniture Group, has decided to establish a software furniture production base in Chengdu and Wuhan. It is understood that the company has been mainly export-oriented, and now the domestic sales ratio has reached 65%.
Guangdong Dynasty furniture has also been frequently visited in the central and western provinces. According to reports, Sichuan and Jiangxi are the key provinces for the dynasty, and they are preparing to establish a production base.
Decoding the mainland
The total population of the central and western regions is about 737 million, accounting for 67.59% of the total population of the country; the land area is 8.324 million square kilometers, accounting for 86.6% of the total area of ​​the country; in recent years, the country's vigorous construction of the central and western regions has been actively promoted. The living standards of the local people have improved significantly. Undoubtedly, this huge consumer group and abundant resources provide a broad space for development of all kinds of furniture.
As a result, a batch of furniture industry parks have also followed the trend of the times and have risen in these areas.
The rise of Central China - the first stop of industrial transfer
In the next 10 years, China's national economy will continue to maintain a good momentum of development, the urbanization process will continue to accelerate, and the Chinese furniture industry is bound to usher in a new era of rapid development. Under these backgrounds, a prelude to the industrial transfer from the coastal to the central and western regions is being opened, and the Huazhong Furniture Industrial Park, which is the key project supported by Hubei Province during the “Twelfth Five-Year Plan†period, came into being.
Huazhong Furniture Industrial Park is located in the general management area of ​​Qianjiang City. It is understood that the park has a total planned area of ​​30,000 mu and a total planned investment of 30 billion yuan. It will be completed in three phases, of which the first phase covers an area of ​​10,000 mu and the total investment is 10 billion yuan.
In order to promote the construction of the park and build the fifth pole of Chinese furniture, Huazhong Furniture Industry Park has successively docked with the well-known furniture manufacturing enterprises in the country, and negotiated investment cooperation agreements. It has been with more than 80 such as Guangdong Hanqi, Guangdong Jintiantuo and Guangdong Chunxiao. Well-known Chinese furniture companies signed an agreement to enter the park. At present, 25 enterprises with a total investment of 2 billion yuan, covering an area of ​​2,888 acres, have all started construction.
After the completion of Huazhong Furniture Industrial Park, the annual sales income will be 100 billion yuan, and the profit and tax will be 20 billion yuan, which can solve the employment of 150,000 people. After the completion of the park, it will become a high-standard, modern low-carbon industrial park and a new gathering place for the Chinese furniture industry, forming a comprehensive new furniture industrial park integrating furniture research and development, production, sales, logistics, industrial tourism and ancillary services. And the new city of industry.
Chengdu Xiongqi - National Brand in Sichuan
As a new generation of shopping malls targeting high-end home and pan-home products. On the basis of sufficient market research, Chengdu Home and Home International Home Mall made a rational analysis of industry development and market demand. As the only branded furniture outlet center awarded by the Sichuan Chamber of Commerce for Import and Export of Furniture, Jiahe Home International Home Mall strives to become the core of the operation of national brand furniture in Sichuan and the west, making it the CPU of the brand furniture radiation west.
It is understood that Home and Home International Home Mall is the core project of global home CBD. The total planned investment of the mall is 2 billion yuan. It is a key construction project of Chengdu and district governments. After the completion of the mall, the scale of the mall is 460,000 square meters, which is based on the brand home marketing service as the core of the home complex.
At present, the first phase of the home business of Home and Home International Home Mall has been completed, and the second phase of investment promotion has been grandly opened. According to the relevant person in charge of the home and home, the second phase of the mall will introduce a customized preferential policy, focusing on the introduction of brand furniture enterprises outside Sichuan. The company will be the marketing headquarters of Chinese brand furniture in the west.
The Central Plains does not show weakness - erecting a new industrial city
In late October last year, the Henan Shengshi Zhongyuan Home Furnishing Industrial Park project development exchange meeting was held in Kaifeng, Henan, the ancient capital of the seven dynasties. The exchange aims to give a detailed demonstration of the Shengshi Zhongyuan Home Furnishing Industrial Park to attract furniture companies from all over the country to enter the production.
It is understood that Shengshi Zhongyuan Home Furnishing Industrial Park is located in Kaifeng, a state-level economic and technological development zone in the golden hinterland of Zhengzhou's integrated planning. It is located in the high-tech industrial cluster of Yunlianghe in Kaifeng New District. The first phase of the overall planning land is 12,000 mu, and the total investment is about 40 billion yuan is a new industrial cluster new city that has risen from the land of the Central Plains.
In addition, the Henan Yuanyang Jinxiang Home Furnishing Industrial Park, which plans to invest 16.9 billion yuan, will also lay the foundation for the construction of the soil. The industrial park covers an area of ​​7,000 mu, of which the home garden covers an area of ​​5,000 mu, and the logistics park and supporting projects cover an area of ​​2,000 mu.
Nankang, Jiangxi Province - Attracting the Transfer of Guangdong Furniture Industry
Recently, the 2nd Central China and Nankang 7th Furniture Expo with the theme of “Transformation and Upgrading, Central Rise†was opened in the Nankang Yitai Furniture Industry Trading Market. The large-scale furniture industry trading market has implemented a “semi-half-half†rent reduction and exemption for well-known furniture companies in Guangdong, attracting many Guangdong home furnishing enterprises. According to the planning of Nankang City, we will strive to achieve a home output value of 20 billion yuan by 2016.
Chen Baoguang, vice chairman of the China Furniture Association, said in an interview that the furniture industry in the central region has effectively taken over the transfer of industrial functions in Guangdong, and has used its cost and price advantages to get out of its own market in third- and fourth-tier cities.
Wang Ke, president of the Guangdong Furniture Industry Association, said that in the industrial transfer, the connection between Jiangxi and Guangdong is very frequent. Many Guangdong furniture companies are inclined to inland areas such as Jiangxi in terms of raw materials and labor, while Guangdong locals gather technology research and development and headquarters construction.
It is understood that Nankang has built a professional market of 800,000 square meters, with nearly 6,000 furniture enterprises and more than 200,000 employees.
In addition, the China East China Furnishing Industry Base in Yubei New District, Suzhou City, Anhui Province has recently attracted the attention of many insiders. Relevant responsible persons and relevant leaders of the local government went to Guangdong intensively, and exchanged with the furniture companies to introduce the advantages of large-scale industrial clusters in the Mainland to the furniture industry.
It is reported that the total investment of Suzhou Huadong Home Furnishing Industry Base project is 58 billion yuan, the annual output value will exceed 135 billion, and the number of employed will exceed 400,000.
In North China, the Jinsheng Group, a leading domestic building materials company, and the Shunxin Agricultural Strong Alliance, a top 500 Chinese manufacturing company, have invested 5 billion yuan to build the Beijing Guomen No. 1 global building materials furniture collection headquarters, which is also booming. The situation achieves a perfect layout.
Is the time for the coastal furniture industry to migrate to the mainland mature? Under the great change of the traditional manufacturing business of the furniture industry, the competition between regional industries is bound to become increasingly fierce, and the complicated economic situation has brought changes to the furniture manufacturing industry. To this end, in the process of we are delighted to see the rise of the furniture industry in the Mainland, while the furniture industry is gradually shifting, whether it is to transfer the land or accept the land, we should rationally consider the various problems that have emerged or will appear.
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