Reflections on China's Printing and Equipment Industry in the 21st Century (2)

III. Countermeasures and Suggestions In order to adapt to the new situation, China's printing and equipment equipment companies must be guided by market demand, change their concepts, deepen reforms, optimize their structure, rely on scientific and technological advancement and scientific management, improve their standards and quality, improve services, and constantly improve market competition. ability. In order to meet the new needs of the development of China's printing industry, the China Printing and Equipment and Equipment Industry Association, on the basis of organizing investigations, proposed a 28-character guideline for the development of China's printing and equipment equipment industry within 10 to 15 years of the 21st century. Pre-digital, networked, multi-color printing, high efficiency, diversified after printing, automation, high-quality equipment, serialization." This technical progress policy is in line with the development direction of international printing technology, is in line with the actual needs of China's printing technology development, and has achieved wide consensus in the industry. In order to achieve this goal, China's printing technology has once again taken a new step and promote the healthy and steady development of China's printing industry. The following countermeasures are recommended:
1. In the "Tenth Five-Year Plan", the state should strengthen its support for the technical progress of the printed media.
The technological advancement of China's printing equipment and equipment industry has become an important successful example of using high technology to transform traditional industries. It started with the “748” project supported by the state, namely, the Chinese character information processing system. It is the same with the country for printing and equipment for nearly 20 years. It is inseparable that the key industrial product development of the equipment industry and the technological transformation support of the enterprise. In the past, development was supported by the support of the state. In the future, it will still require the support of the state to develop. The first is to continue to include the technical progress and technological transformation of the printing and equipment equipment enterprises in the national plan and continue to provide support. The second is to increase the technological development, especially the CTP technology and equipment, the process integration digital technology, network technology, automation Technical support; Third, given that pre-press electronic technology equipment is closely related to information technology and industrialization, it should be an important part of information technology and high-tech industrialization plans and should be focused on.
2. Deepen enterprise reform, strengthen corporate restructuring and promote joint and restructuring.
After nearly 20 years of development, China's printing equipment and equipment industry has greatly improved its level, but the problem of irrational industry and enterprise structure is very prominent. Enterprises are large and complete, small and complete, and the degree of production specialization is very low; enterprises and enterprises The similarity between products, the low level of repetition is very serious, lack of market competitiveness. In the era of rapid development of electronic media and the Internet, print media is also in a period of revolutionary change. In recent years, all printing machinery manufacturing groups in the world have been developing their businesses from printing to prepress and postpress, and from sheetfed offset presses to rotary offset presses and offset presses, to realize integrated processes in various forms and combinations. In particular, the cooperation and cooperation between printing machinery manufacturing and prepress electronics companies are even more compelling. Under the new circumstances of economic globalization and China’s imminent accession to the WTO, structural adjustments, coalitions, and reorganizations of enterprises are more urgent and prominent. China's printing machinery companies must comply with this international trend, learn from foreign experience, and use the favorable opportunity for deepening reforms of current enterprises to speed up structural adjustment and promote joint and restructuring, including joint ventures and cooperation with foreign companies.
3. Starting from reality, we will strive to improve the quality and automation of our prepress equipment and printed electromechanical equipment, and increase our competitiveness in domestic and foreign markets.
China's middle and low-end printing machinery can basically meet the needs of the domestic market. Due to the low price, it also has great sales potential in developing countries. However, due to poor product quality, low reliability, high failure rate, low level of automation, etc. Competitiveness. Domestic printing equipment manufacturers must strengthen product development, strive to improve the technical and automation level of printing presses, strengthen management, ensure product quality and service, and increase reliability, and face both domestic and foreign markets, and strive to increase market competitiveness.
4. Strengthen the tracking of foreign CTP technology, and strive to achieve localization of CTP plate.
CTP technology is a hotspot and competition focus in the international printing technology and equipment and equipment industry. Although some technologies are mature, they are still in the stage of “hundred flowers and hundreds of schools contending”. It is unclear which technologies can really be promoted in the long run. The biggest advantage of CTP technology is that it saves the film process and simplifies the production process. However, the price of CTP plate is higher than that of traditional offset printing PS plate. Therefore, apart from improving timeliness, there is currently no obvious advantage in terms of cost. Some companies are exploring the use of a new, more powerful light source system for the ordinary PS version to reduce the cost of the plate, but the cost of the light source has increased, so it has not yet achieved the desired results. In recent years, domestic newspaper printing plants have imported about 10 CTP platesetters, and a few domestic companies have also conducted CTP technology and plate materials research and made some progress. For the development of CTP technology in China, first, we must keep track of foreign development trends, learn from foreign experience; Second, we must take the initiative to study and learn advanced foreign technology combined to gradually realize the CTP industrialization; Third, we must pay close attention to CTP plate material research, as soon as possible Localization to meet the increasing need for CTP direct plate system.
5. Strengthen the work of the association and give full play to the association's ties and bridges.
As a link between the government and enterprises, the China Printing and Equipment Equipment Industry Association has played an important role in promoting industrial technological progress and developing domestic and international exchanges and cooperation. In the new situation of the reform of government agencies and the transformation of their functions, many functions that were previously performed by the government must be undertaken by the association. The China Printing and Equipment and Equipment Industry Association shall work with the Brothers Association to fully understand the status and role of the association of industry and commerce under the new situation and strengthen its own construction in accordance with the spirit of the State Economic and Trade Industry, No. 1999, Law No. 1016 on Accelerating the Cultivation and Development of Industrial and Commercial Associations. , Gradually put 17 functions into full play, so that the work of the association will be expanded to a breadth and depth, better serve the enterprises, and promote industrial technological progress and development more effectively.