The overall cosmetics packaging market (on)

After China's accession to the WTO, global brand management has become an important strategy for the international competition of enterprises. Brand development, brand education, brand innovation and other issues have also been increasingly valued by domestic companies. Although there is no international brand rich experience in brand management, there is no successful brand. Operational management methods, but Chinese ethnic enterprises are still constantly exploring and seeking development in innovation. Take the cosmetics and detergent industry as an example. Although in the minds of people still have the impression of a white porcelain green iron lid, antique, and affordable “Great Friendship” cream paste, this was once well-known throughout the country in the 1980s and it has billions. The old brand of 10,000 customers can now only maintain its meager sales with the increasingly reduced consumer groups. The intervention of foreign information from the outside, the application of new technologies, the emergence of new products, and overwhelming packaging and publicity have only one purpose - to compete for every hesitant customer. In today's vastly enriched goods, no change or innovation will be eliminated.
Cosmetic packaging materials
The "cosmetics" in the general sense actually include skin care products, hairdressing products and perfumes. Various eye creams, night creams, SOD honeys, and sunscreens can be classified as skin care products; shampoos, hair conditioners, hair dyes, lipsticks, eyebrow pencils, and nail polishes can be classified as hairdressing products; And perfume can always be a family.
As a fashion consumer product, cosmetics need high-quality packaging materials to increase their value. At present, almost all kinds of materials are used in cosmetic packaging, and glass, plastics, and metal are the main types of cosmetic packaging materials currently used. Cartons are often used as external packaging for cosmetics. The continuous development of new materials and new processing technologies and the pursuit of new shapes have always been the focus of the industry's development of cosmetic packaging containers. The application of materials is not limited to glass bottles and plastic bottles. The application of new materials has also become a way for the cosmetics industry to introduce new products and improve existing products.
New sealing hose cover
Crown Cork & Seal Inc. has announced that the use of its newly developed seal cap by personal care product manufacturers can significantly reduce moisture infiltration and product waste, and protect the integrity of the brand. The new and improved 2-inch cover improves the waterproof capacity between the bottom, neck and cover and protects the bath product from dilution
This kind of bottle cap is very suitable for personal care products, especially shower gel, lotion, shampoo, hair care lotion and soap, etc. Polypropylene cap has high sealing ability to prevent moisture from penetrating into the neck. The extended cover sheet protects the lid and the top of the lid. In addition, the top part of the lid and the hinge are in close contact with each other to prevent moisture from entering. This eliminates the possibility of the contents being diluted and the growth of mold. It is the key to protecting the product integrity and reducing waste.
The color of the sealed hose cover can be selected in accordance with the package or the product as a whole, helping the market department to deliver a unified and profound brand concept and increasing the attractiveness of purchase. The tube cover is available in various sizes and can be customized.
Taking the well-known P&G (P&G) as an example, the bottle material of its newly launched “GaiShuang” bath brand has changed the hard plastic texture of the past, and has chosen a more humanized soft and rigid plastic packaging. Virtually, it increases the affinity of its products. It can be said that the successful launch of “Qian Shuang” is not unrelated to the choice of its packaging materials. Similarly, "Pantene" based on the existing strong brand, a lot of effort in the improvement of packaging patterns and materials, to inject fresh vitality into the old brand. Visible, stylish, eye-catching, vibrant, interesting packaging design and the use of new bottles, will become one of the cosmetics manufacturers to win the terminal. (To be continued)