Three elements of packaging design

With the globalization of the economy, packaging and commodities have become one. Packaging, as a means to realize the value of goods and use value, plays an extremely important role in the fields of production, circulation, sales and consumption. It is an important issue that the business community and design must pay attention to. The function of the packaging is to protect the goods, convey the information of the goods, facilitate the use, facilitate the transportation, and promote sales. As a comprehensive discipline, packaging has the dual nature of combining goods and art. Successful packaging design must have the following five key points:
Shelf Impression Readability Appearance Logo Impression Function Feature Description Package design refers to the selection of suitable packaging materials, the use of ingenious craftsmanship, and the use of ingenious craftsmanship to design container structures for packaged goods and beautify the packaging. From this you can see the three major components of packaging design.
Form Factor The form factor is the appearance of the product packaging display surface, including the size, size, and shape of the display surface. There are three kinds of forms that we see in daily life: natural form, man-made form and sporadic form. However, when we study the morphological composition of a product, we must find a species that is suitable for any kind of nature, that is, draw out the common regularity and call it an abstract form.
We know that the morphological constitution is the shape factor, or this is the morphological element. It is the ever-changing pattern formed by certain methods and laws. Form is composed of several elements: point, line, face, and body. The main forms of packaging are: cylindrical, cuboid, conical and various shapes, as well as the combination of related shapes and the novelty of various forms of packaging formed by different cuttings are very important for the visual guidance of consumers. The role of strange visual forms can leave deep printing for consumers. The packaging designer must be familiar with the characteristics of the morphological elements and their expressions, and this should be used as a material for expressing beauty.
When we consider the outline elements of packaging design, we must also understand it from the perspective of formal beauty rules. In accordance with the form of packaging design, the United States and the United States combine the features of the product's own functions, organically and naturally combine various factors in order to obtain a perfect and unified design image.
The formal rules of the form factor of packaging are mainly considered in the following eight aspects:
Symmetry and Equilibrium Rule Stability and Lightweight Law Comparison and Reconciliation Rule Repetition and Response Rule Rhythm and Rhythm Rule Comparison and Co-ordination Scale and Scale Rule Uniformity and Change Rule Composition Element Composition is the trade mark, graphic, text, and composition of the product packaging display surface. A complete picture together. The combination of these four aspects constitutes the overall effect of packaging and decorating. Commodity design composition elements Trademarks, graphics, text, and colors are used correctly, appropriately, and aesthetically, and they can be called excellent design works.
1. The trademark design trademark is a kind of symbol and is a symbolic image of enterprises, institutions, commodities and various facilities. Trademarks are a kind of arts and crafts related to politics, economic legal system, and art. The characteristics of a trademark are determined by its function and form. It wants to convey rich content in a simpler and more general form in a relatively small space. At the same time, it requires the observer to understand its inner meaning in a relatively short period of time. Trademarks can generally be divided into three forms: trademarked, trademarked, and textual. A successful trademark design should be the product of the organic combination of creative expression. Creativity is based on design requirements, a certain concept of synthesis, analysis, induction, summary, through the philosophy of thinking, the abstraction of the image, the design concept from the abstract assessment of the performance of the gradual transformation of the specific image design.
2. Graphic design Packaging and decoration graphics mainly refers to the image of the product and other auxiliary decorative images. As the language of design, the graphic is to express the internal and external elements of the image and convey the information to consumers in the form of visual images. To achieve this goal, accurate positioning of the graphic design is critical. The process of positioning is the process of familiarizing with the entire content of the product, including the nature of the product, the trademark, the meaning of the product name, and the current status of similar products. All of these factors must be familiarized with and studied.
Graphics can be divided into physical graphics and decorative graphics.
Physical graphics: The use of painting techniques, photo photography, etc. to express. Painting is the main form of packaging and decoration design. It draws the picture according to the needs of the overall concept of the package and serves the goods. Compared with photo photography, it has the characteristics of choice, refinement and generalization of freedom. The painting technique is intuitive and enjoys rich taste. It is a means of propagating, beautifying, and promoting products. However, the commercial nature of commodity packaging determines that the design should highlight the true image of the product, and it should give the consumer an intuitive image. Therefore, using the photographic industry to express a true and intuitive visual image is the best expression of packaging and decoration design.
Decorative graphics: It is divided into two representations: abstract and abstract. Patterns of figures, landscapes, animals, or plants can be used as a symbolic graphic of a package to represent the contents and attributes of the package. The abstract tactics are mostly used for freehand brushwork. They use abstract patterns, patterns of dots, lines, and faces to form images. They are concise, eye-catching, and have a sense of form. They are also the main expressions of packaging and decoration. In general, figurative forms and abstract expressions are not isolated in the packaging and decorating design but are combined with each other.
The dialectical unity of content and form is the universal law in graphic design. In the design process, according to the needs of the graphic content, the corresponding graphic representation techniques are selected so that the graphic design achieves the unity of form and content, creating a reflection of the spirit of the times and national style. The applicable, economical, and aesthetic design work is the basic requirement for packaging designers.
3. Color design Color design plays an important role in packaging design. Color is an important factor in beautifying and highlighting products. The use of packaging colors is closely related to the conception and composition of the entire screen design. The packaging color requires planarization and leveling, which is a high degree of summary of color filtering and refining. It is based on people's association and the habit of color, and a high degree of exaggeration and discoloration is a means of packaging art. At the same time, the color of the package must also be limited by the processes, materials, uses, and sales regions.
The color of packaging and decoration design requires eye-catching, contrastive, strong attraction to the country and competitiveness, in order to arouse the desire of consumers to buy and promote sales. For example, foodstuffs and rich, rich colors, mainly in warm colors, highlighting the freshness, nutrition and taste of foods; medicines and pure cold and warm colors; soft and often used midtones in cosmetics; hardware and mechanical tools commonly used in blue and black and Other clumsy color blocks represent solid, precise and durable features; children's toys are commonly used in vibrant colors and contrasting blocks of color in order to meet children's psychology and hobbies; sporting goods use brighter colors Blocks, to increase the feeling of active, sports ... ... different products have different characteristics and attributes. Designers should study the habits and preferences of consumers and the changing trends of international and domestic fashion colors in order to continuously enhance the sociology of color and consumer psychology.
4. Text design words are symbols that communicate ideas, exchange feelings and information, and express a theme. The brand, product name, description text, ad text, and manufacturer, company or distribution unit on the product package reflect the essence of the package. When designing packaging, these words must be considered as part of the overall package design.
The main points of the text design in packaging design are:
The text is concise, real, vivid, easy to read and easy to remember;
Font design should reflect the characteristics, nature, and uniqueness of the goods, as well as good identification and aesthetic functions;
The overall design style of writing and packaging should be harmonious.
Material Element The material element is the texture and texture of the surface of the material used for the packaging of the product. It often affects the visual effects of product packaging. Using the surface change or surface shape of different materials can achieve the best effect of product packaging. Packaging materials, whether paper materials, plastic materials, glass materials, metal materials, ceramic materials, bamboo materials, or other composite materials, have different texture and texture effects. The use of different materials and proper combination and configuration can give consumers different feelings such as novelty, cold or luxury. Material elements are an important part of packaging design. It directly affects the overall function and economic cost of packaging, production and processing methods, and recycling of packaging waste.