Thinking about the Innovation of the Shape of Modern Packaging Structure

Abstract: At present, the packaging structure in the Chinese market is still relatively scarce, and it is still far from satisfying consumers' demands for novelty and diversity. Therefore, designers should broaden their horizons and inspire their inspiration by studying advanced experiences at home and abroad, and catch up with and lead people’s ever-changing aesthetics and values ​​by exploring more avant-garde creative structures. Breaking the traditional thinking of packaging design from the perspective of color and graphics, the overall thinking can be changed to take more consideration of the direction of the structure, in order to make the overall appearance of the packaging on the market change.

Keywords: Form Innovation Concept

Form, as the name suggests, refers to the "shape" and "deification" of an object. With regard to the relationship between "shape" and "god" in the form, ancient times there was the "movement of inner heart, shape in outer". It can thus be seen that in order to obtain a combination of aesthetic feelings, in addition to having a beautiful appearance, it is necessary to have a “spiritual state” that matches it, which has both physical and mental qualities. Similarly, the aesthetic sense of modern packaging is the perfect combination of the formal beauty of appearance and its inherent charm.

The beauty of modern packaging is expressed in a modeling structure full of creative thinking. This is what our designers should focus on. Of course, the overall shape of the packaging can be said to be the common results reflected in the packaging graphic design, packaging design, packaging structure design, packaging and decoration design, etc. The use of colors in the plane, the grasp of materials in the decoration will be the final shape of the packaging Have an impact. However, from the overall shape of the packaging, the structural space effect occupies a large proportion. Therefore, from the point of view of art design, this paper applies the morphological effects embodied in packaging design and structural design to the design concept of packaging as the main research object, and explores the design concept of packaging according to some examples, breaking the tradition more from the color The concept of packaging design thinking based on graphics, the overall idea can be changed to consider the direction of the structure. Of course, the concept of success or failure of art design plays a leading role. Some people say: “The only thing that cannot be thought of is not possible.” This is the reason. The specific design technology is just a tool for putting ideas into practice.

I. The current packaging structure on the Chinese market is still relatively scarce, and it is far from meeting consumer demand for novelty and diversity.

With the improvement of the material living conditions in modern society, people's aesthetics and values ​​have undergone great changes. From the original pursuit of aesthetics and practical development to the new stage of diversification and personalization. In other words, the product is only practical or far from enough, and it is more important to give more aesthetic, emotional, and cultural content in the packaging design.

However, it is not difficult to find a wide range of packaging products. Designers pay more attention to the appearance and decoration, pay attention to rich and colorful images, and exquisite printing. However, there are no major changes in the appearance of the products. Most of them are mainly hexahedral structures. The structural pattern of the same product tends to be modeled and assimilated. The structure of different kinds of products lacks personality and taste, and the overall feeling is monotonous and conservative. This phenomenon should particularly arouse the attention of designers. Therefore, it will be the focus of efforts of packaging designers in the future for a long period of time.

Second, research on advanced domestic and foreign experience can expand the vision of shape innovation, inspire the inspiration for innovation. When we first come into contact with a product, the first thing we touch is the packaging of the product. If the packaging structure has a personality, it will produce strong The visual impact, in turn, has left a deep first impression on consumers, so to win the consumer market, enhancing product competitiveness will have a multiplier effect. Therefore, a high degree of emphasis must be placed on the structural shape of the package in the design.

Of course, paying attention to the effectiveness of this aspect in packaging, some packaging designers have made amazing achievements at home and abroad. To sum up, there are mainly the following ways to innovate and achieve perfect creative results.

(I) Application of Environmental Protection Material Innovation Structure

"Conformal" Creativity: A foreign wine package is designed into the shape of clothes, and the zipper reveals the mouth of the bottle like a beautiful woman's neck. The material is black leather, elegant color highlights the noble quality, the overall structure is like the human body, it is unforgettable. Another idea is that all the bottles are hand-wound by local artisans with cheap agave fiber ropes. The appearance and structure of the bottles are still bottle images. The concept is ingenious, craftsmanship is good and the environment is conducive to environmental protection.

“Environmental plastics” application: Although the plastic packaging material is not the first one, the structural form of the plastic bag is novel and unique. There is a wool package that is skillfully designed using the softness of the material. The shape is designed as a dumpling shape. The edge of the string is pleated by a string, which has the advantages of simple manufacturing process, reducing the weight of the packaging itself and transportation, reducing the waste after packaging, and more importantly, changing the consistent hexahedral structure and achieving a higher level. Beautiful effect. In addition, due to the transparent nature of the material, the color of the internal yarn is visible, adding to the sense of beauty and quality.

(B) Innovating structural forms through three-dimensional forms

A food packaging is very characteristic. It adopts the three-dimensional construction method of paper to reshape the six-sided rectangular packaging. After cutting corners, it will increase the linear shape and change the direction of the linear shape, and increase the packaging surface. In order to create a new, beautiful and rich packaging carton shape. The picture is an old "European architecture". Through the opening of the "window" can vaguely see the inside of the goods, the entire packaging design is warm and romantic, with high cultural taste and connotation, full of fun and personality.

Another [2] strives to form a unique structure, transforming a conventional straight paper box into a curved structure, echoing in varying degrees of arc, interesting and full of new ideas. To highlight structural innovations, the design on the plane is quite simplistic
(3) Exploratory and non-practical packaging structure

Some exploratory and non-practical packaging structural forms dare to break the shackles of the traditional form, giving new concepts and meanings in the design process, and making the product's structural form more serialized and more avant-garde.

For example: the use of the concept of "addition": a design takes the structural form as the main creative point, also the concept of "additionality". The mosaic is no longer a "structure" but a planar ornament, and the contrast between materials is increased. , using transparent plastic and opaque paper contrast.

Extension of the concept of "addition": focus on the contrast between the transparency of materials.

Breakthrough in the concept of "addition": Comparison of concepts such as "completeness" and "incompleteness", "overall" and "partiality", internal structure and external form.

From these examples, it can be seen that all this is from the designer's ingenuity and ingenuity. The three-dimensional structure principle has accumulated a lot of stereoscopic image materials for the designers, resulting in many good design solutions and methods; the rational use of materials. Can show a special structural form, make some bold ideas possible; and from the perspective of the concept of design and packaging for us to provide a broad creative space and a new concept of thinking. I believe that designers will gain inspiration from this, from different perspectives, to create a variety of excellent packaging works, enrich our lives.
Third, there should be more creative structural forms in the future to catch up and lead people’s ever-changing aesthetics and values.

With the development of science and technology, economy, and culture, the unified model of mass production and standardized production will be replaced by small-batch, multi-variety production methods. As a result, the designer's creative space will become larger and larger. Therefore, what kind of structural style is more beautiful, novel, and more favored by consumers will become more and more important in packaging creativity. Of course, this special requirement on the structure may also become the trend of future packaging development. This should be closely watched by the designer.

In previous years, a design contest entitled “Creating Future Egg Packaging Boxes” was held in France. It is an activity aimed at exploring the future packaging structure. This activity has attracted a lot of interest from designers from all over the world. They use a variety of environmentally friendly paper materials to start designing from three-dimensional relationships. This conception method is just the opposite of what we normally think of when considering the packaging form. It breaks the tradition. The mode of thinking of the packaging pattern has enabled the creative inspiration to go beyond the conservative to develop in depth. These works are very avant-garde, advanced concepts, innovative spirits and refreshing. The World Packaging Organization currently organizes the "Star of the World" packaging design selection event once a year, and also selects the design competition as one of its contents. Therefore, research on packaging forms through such activities can provide designers with a wide range of ideas and ideas. Designers can filter out valuable elements in these programs to design a beautiful packaging structure with a concrete or abstract idea. Designers have the responsibility to create more novel structural forms to catch up and lead people's increasingly changing aesthetics and values.

For design schools that provide packaging courses, the setting up of plastics and materials courses must not be overlooked. Only by combining the shape of materials and shapes can we fully express our creativity in the packaging structure. At present, many designer's packaging works are weakening some of the plane visual elements, and strengthen the structural effect of the packaging, but it also highlights the beauty of the texture and the novelty of the structure, the fact proved to be able to produce a large number of high-quality works. For a special environment such as a school, while daring to explore and explore structural patterns, it is worth noting that this exploration is not a fantasy imagination and requires some relevant theoretical knowledge and practice as guidance. The works will not be superficial. Therefore, it is a necessary supplement to the study of the theory and the visit of the packaging manufacturers.

Therefore, all design workers should pay attention to the innovation of packaging structure and strive to explore more advanced packaging structure to meet the market demand. As far as conditions permit, designers should strive to guide the entire production cycle system to focus on the innovation of packaging structure innovation, so that designers can exert greater imagination and creativity. In short, skillful use of the division and combination of shapes, the selection and development of materials, and the unique design language such as the construction of innovation and use, combined with advanced design concepts, create ever-changing structural patterns, and communicate the designer’s ideas and ideas to the outside world. This form is more likely to achieve attractive appeal, and this effort will have great value in changing the face of the entire packaging market.

Source: Academy of Fine Arts, Qingdao University