PAX announced the launch of its newly designed Herradura tequila bottle to capture the essence and cultural heritage of the brand name. In 2009, Pfizer hired Hirst Asia Pacific to help redesign the bottle. The transparent glass style is a noble conical flask and an elegant long square bottle with an elegant square conical shape that blends with the tradition of Mexican glassmaking. Colored ribbons hang down on the lid of bold black wine bottles, making this year's agave collection significantly more valuable. 
Kenneth Hirst, president of Hirst Asia Pacific, is tasked with integrating with the PAX design team to develop a new Herradura bottle that will integrate Herradura's global market, replacing round bottles in Mexico and square bottles in the United States. The label is very simple and is a metal embossed horseshoe embedded in the brand name and embedded in the glass frame badge on the front panel of the bottle. In addition, the bottle is subtly decorated with decorative elements and can be found in the area around Casa Herradura.
Patriotic Herradura Tequila includes: Silver, Reposado and Anejo. New packaging is currently available in California, Florida, Texas, and Mexico. The remaining U.S. cities and other parts of the world will also be sold in the coming weeks and months.
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