[Reporter] Hello, Mr. Ma, the organizer of this year’s home fair has put forward the saying that zeroing is crossed. What do you think of it?
[Oulosa Road] This year, in general, the government’s policy restrictions may not be very optimistic about the prospects, but for us, I feel this is an opportunity, because the overall policy restrictions are the original The speculative nature is relatively small, and the current rigid demand is gradually increasing.
Xianghe Furniture City official website recommended furniture search: Oulosa toilet smart toilet sanitary ware
[Reporter] What is the theme of our participation in this exhibition this year.
[Oulosa Road]: Our theme is "Intelligent Redemption". Traditionally, it has been an ordinary toilet. The original (complex), now we are mainly pushing the smart toilet, now whether it is Old people or young people work faster and have higher pressures, so we reduce the pressure on consumers' lives by doing the necessary things every day. Today we are pushing smart.
[Reporter] What kind of preferential activities do we bring to consumers today?
[Oulosa Road]: Today is the smart toilet, which has always been at the high end and has always been a high one. This year we pulled the smart toilet to the price of the ordinary toilet so that all consumers can enjoy the product.
[Reporter] From today's exhibition, you think consumers will be interested in which type of product.
[Oulosa Road]: For consumers who are currently exposed to it, it is the function of intelligence that is limited to products. The bathroom or the overall structure should be smaller, but it is relatively complete to put all the things into one space, which is equivalent to taking the European and American concept, including this kind of craft, into the space of Japan and South Korea.
[Reporter] Do you think consumers have changed their consumption demand for furniture and building materials in recent years?
[Oulosa Road]: This consumer demand has gradually changed from the original casual choice to the independent choice. He knows how to mix with his own home, and then according to his own preferences, can more integrate some of his own ideas, or some of the colors, some matching.
[Reporter] Development like personalized needs.
[Oulosa Road]: Right.
[Reporter] What kind of expectations do we hope to achieve this year?
[Oulosa Road]: First of all, we hope to promote the concept of our Oulusha, that is, "people-oriented", let our intelligent and humanized products enter thousands of households, let all consumers get recognition, and know from it Some of these products are used, including some later maintenance, including some learning knowledge. Because the industry is relatively competitive, and the products are scattered and mixed, we just want to give consumers a standard.
[Reporter] What kind of development trend do you think this year's furniture and building materials will have?
[Oulosa Road]: I feel that this year's furniture consumption will go from the ultimate end of the tradition to the two poles. What is the ultimate in tradition? Everyone puts the mid-range products strictly speaking high and low. Nowadays, personalized consumption tends to be popular, so the next step in product trends, we feel more inclined to product serialization. For the product type we have a "424 formation", that is 40% is high-end, 20% is mid-range, 40% is low-end. Because the low end is relatively rigid, the white-collar workers are still quite demanding.
[Reporter] This year's market pressure is still relatively large, and what kind of adjustments will be made to the channel.
We have three main aspects this year, one is traditional retail, which is the current specialty store. Because Oulsa has another essential difference from other products, we are directly operated by the factory. All the outlets in Beijing are directly operated by ourselves. This is for the consumers, including the improvement of product brand and product quality. The promotion of services has strict control.
The second point is to cooperate with online media, including the current community group buy this group, because consumers have moved to a network era, so it can gradually shop around. We let consumers make some comparisons of our products, including some knowledge of materials to be sent to customers' homes and increase publicity.
There is also a project, because this year's environment is not too ideal, such as hotels, business halls, such as the emergence of a sudden rise, there are a little more than a transformation, dangerous housing renovation.
[Reporter] What do you think is the most important need for adjustment in the furniture and building materials market this year.
[Oulosa Road]: I think the most need for adjustment should be service. Maybe everyone is talking about services, but the concept of real service, including its system, I think everyone has not done it. This year, we mainly set this service to 100% satisfaction for consumers. For different departments and different groups, we will send a professional commando (installation and after-sales service team) to enhance my image. Second, avoid unnecessary. trouble.
[Reporter] Pay more attention to the training of their internal staff. As Mei always said at the annual meeting, "There must be Anne outside."
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